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package design

product-claims-and-everything-you-need-to-know

Product Claims: Everything You Need to Know

If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. If you[…]
Nutrition facts label on a metal bottle showing label compliance requirements.

What are the Label Compliance Requirements for Food, Beverage, Cosmetics, and Supplements?

Are you familiar with the label compliance requirements for your industry? Do you know if your food, beverage, cosmetic, or dietary supplement label is FDA compliant? The Food & Drug Administration (FDA) has different label compliance guidelines for food, dietary supplements, and cosmetics. The requirements set by the FDA exist to[…]
10 Beginner Mistakes You Should Avoid When Designing Your Logo

10 Beginner Mistakes You Should Avoid When Designing Your Logo

Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable, unique,[…]
Appetite_for_Color

An Appetite for Color

Color is emotional. It evokes certain feelings in everyone whether they realize it or not. And while those feelings will differ person to person, they can’t be avoided. Seeing is Believing Because color is tied so closely to emotion, it affects everything, especially everyday decision making. And when it comes to[…]
Slices of different types of vegetables and some fruits all ranging in colors of green.

7 steps to choosing a color palette for your brand

One of the most important parts of your brand identity is choosing a color palette for your brand. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and[…]
Sliced passion fruit bundle laying on a light pink backdrop.

How color affects how your customers feel?

Colors are very important when it comes to branding and design. In fact, almost 90% of consumers cite color as a primary factor in their buying decisions. In order to make a thoughtful decision when choosing which colors to use in your design and packaging, it’s helpful to understand color psychology.[…]
The best in skin care what are customers looking for in 2019

The best in skin care: what are customers looking for in 2019?

The verdict is in: skin care is the year’s biggest (and most profitable) beauty trend! Bloggers, celebrities, mothers, and millennials alike have joined forces to dive face first into this next big thing, and it’s hard to miss how brands are taking note of and implementing a few key customer-preferred qualities[…]
beauty-and-sustainability

Beautiful and Sustainable

A Changing Industry Now more than ever, consumers are becoming conscious about the environment. Both Millennials and Baby Boomers are aware that their purchases have an impact. So much so that at least 66% of consumers are willing to spend more on a product if it comes from a sustainable source.[…]
accessible packaging

Why accessible products are important

It might feel impossible to think back to a time when consumers didn’t have many product options to choose from. Now with mega-stores like Amazon, it feels like possibilities are limitless. But for millions of Americans with disabilities and limitations, there are still only limited accessible product options. People with limitations[…]
alternatives_to_plastic

Alternatives for Plastic Packaging

 A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But[…]