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Logos & Branding

Blog

Logos & Branding
Creating a color palette for your brand.

5 Apps For Creating a Color Palette for Your Brand

Color tells the story of your brand at a glance. But like most first impressions, sending the right message with your logo and packaging design takes some work. How do you choose colors that best represent you and your company? Color apps are a great place to start creating a color[…]
Defining Your Brand: Pate de Fruits

EPISODE 7: 5 Questions to Ask to Define Your Brand

Having a well-defined brand is crucial for making design choices that effectively communicate your message. If you want a brand that reflects your values, story, and distinctive approach to serving customers, it becomes essential to ask the right questions. In this episode, Lauren and Natalie discuss 5 essential questions to ask[…]

How to Choose a Logo Designer: Ask These 10 Questions First

If you’re launching a business or looking to rebrand, you might want to know how to choose a logo designer. Choosing the right designer is one of the most important decisions you make when launching a business.  The right logo does much more than look pretty—it commands attention, tells your brand[…]
Your Brand Needs a Mood Board – Here’s How to Create One

Your Brand Needs a Mood Board – Here’s How to Create One

Put simply, a mood board is your brand come to life in a visual medium. It’s the bridge between the intellectual exercise of defining your brand and the process of creating your actual brand identity.  In other words, a mood board is the fun part of making your brand a reality![…]
Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details

Six Steps to Creating a Strong Brand

What comes to mind when you think about branding? Logos, colors, taglines?  Those are all important parts of a brand, but branding is more than just a logo or a tagline. Your brand isn’t just one element. It’s the way customers feel when they think about your company. It’s your reputation.[…]
Build-Loyalty-and-Engage-Customers-How-to-Create-a-Compelling-Brand-Story-for-Your-Product-Business

Build Loyalty and Engage Customers: How to Create a Compelling Brand Story for Your Product Business

As you look into marketing for your product business, you’re probably going to hear the term “brand story” tossed around.  But what exactly is a brand story? It’s the story that drives a customer to buy a product.  Think about the last thing you bought—it might have been a dress, a[…]
Problems-Personas-and-Profits-How-to-Find-the-Right-Niche-for-Your-Product-Business

Problems, Personas, and Profits: How to Find the Right Niche for Your Product Business

When you launch a product business, it can be tempting to not choose a definitive niche. You might think you don’t want to limit yourself, opting instead to appeal to as many people as possible. But the truth is that without a specific niche, you are likely to struggle when you’re[…]
The-Truth-About-Color-and-Language

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out[…]