Having a well-defined brand is crucial for making design choices that effectively communicate your message. If you want a brand that reflects your values, story, and distinctive approach to serving customers, it becomes essential to ask the right questions.
In this episode, Lauren and Natalie discuss 5 essential questions to ask when defining your brand. These questions help to create a brand that effectively communicates with the target audience, aligns with the business values, and stands out from competitors.
- Who is your target audience?
- What is the story behind why you started this business/product?
- What do you value?
- What makes your business or product unique?
- What is the mood or personality of your brand?
LISTEN ON SPOTIFY: 5 Questions to Ask When Defining Your Brand
WATCH ON YOUTUBE: 5 Questions to Ask When Defining Your Brand
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