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Defining Your Brand: Pate de Fruits

EPISODE 7: 5 Questions to Ask to Define Your Brand

Having a well-defined brand is crucial for making design choices that effectively communicate your message. If you want a brand that reflects your values, story, and distinctive approach to serving customers, it becomes essential to ask the right questions.

In this episode, Lauren and Natalie discuss 5 essential questions to ask when defining your brand. These questions help to create a brand that effectively communicates with the target audience, aligns with the business values, and stands out from competitors.

  1. Who is your target audience?
  2. What is the story behind why you started this business/product?
  3. What do you value?
  4. What makes your business or product unique?
  5. What is the mood or personality of your brand?

LISTEN ON SPOTIFY: 5 Questions to Ask When Defining Your Brand

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WATCH ON YOUTUBE: 5 Questions to Ask When Defining Your Brand

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Crème de Mint has specialized in beauty, food and supplement packaging design for more than 15 years. Our CPG branding agency knows how to create compelling, craveworthy designs that can help your brand stand out! Book a call today to chat with us about your packaging design.