Let's talk
image_2022-10-24_221516923
brands people crave
Let's talk

Blog

Growing Your Business

Blog

Growing Your Business

How to Thoughtfully Transition to More Sustainable Food Packaging

Key Points  Article Summary Food packaging has a massive environmental impact, producing tons of waste, harming wildlife, and generating single-use plastics that fill landfills and oceans. Consumers are ready for change. They want sustainable food packaging—but how can businesses meet these demands while maintaining profit, branding, and usability?  Steps toward sustainable[…]
How to start a subscription service for your product business targeting young millennials.

How to Start a Subscription Service for Your Product Business (And Why You Should!)

Toothpaste, toilet paper, makeup, snacks, wine—it seems like everywhere you turn, brands are jumping on the subscription service bandwagon! If you’re wondering how to start a subscription service for your product business, you’re in the right place.  Subscription services have been steadily growing in popularity over the last ten years, but[…]
supplements navigating claims

FTC Cracks Down on Deceptive Advertising: Navigating Compliance for Dietary Supplements

A Vital Wake-Up Call: Navigating Advertising Compliance for Dietary Supplements Supplement businesses owners brace yourselves for important news on compliance for dietary supplements! The Federal Trade Commission (FTC) is intensifying its crackdown on deceptive advertising practices, and you need to be prepared. In recent developments, the FTC has issued critical notices[…]
13 bloggers share the importance of packaging design showing 42 Dubonnet makeup

How Packaging Design Drives Consumer Choices – Insights from 13 Bloggers

Packaging design plays a crucial role in marketing. When I’m at a store trying to decide what to buy I can’t always test the product before buying it so often I have to rely on the impressions that I get from the product packaging. I notice first the look and feel[…]

Don’t Let the Recession Sink Your Ship: Tips for Recession-proofing Your Product Business

As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you develop a sound business strategy in recession. In a recession, consumers become more price-sensitive, and demand for non-essential products[…]

Habits vs. Resolutions: How to Grow Your Business in 2023

Now that the holiday festivities have wrapped up…it’s goal season for business owners! One of my New Year’s resolutions is to only do what’s essential. I tend to like new experiences, so I often find myself in the habit of taking on too much. The risk in overloading yourself is that[…]
How to Choose a Graphic Designer: A graphic designer sketching with a marker in her sketchbook.

How to Choose a Graphic Designer: 10 Key Questions to Ask

Graphic design can have a big impact on your business, but how do you choose the right designer? We’ve put together a guide on how to choose a graphic designer. You want to find someone with the experience, knowledge, and talent to help you bring your visions to life. Your designer[…]
Entrepreneur tracking their business metric KPIs with coffee mug placed next to the laptop.

How to Measure Your Business Success: Testing the Right KPIs to Track

When you’re running a small business, it’s important to track data and measure your business success. But how do you do that? What should you track? And how will you know whether you’re successful? The answer lies in KPIs—key performance indicators. Without tracking your KPIs, your business could be floating around[…]
business-resolutions-for-rebranding

A New Year’s Resolution for your Business?

What are Business Resolutions? New year, new resolutions. At some point, nearly everyone tries to make resolutions to see improvements in their life at the start of a new year. Whether it’s starting a new diet, picking up a new hobby, or simply just trying to be more open-minded, resolutions are[…]
Dolce_Gabdana_fragrance_luxury_packaging

Top 7 Tips to Protect Your Brand from Counterfeiting

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to[…]