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Starting Your Business

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Starting Your Business
Acquiring-a-Trademark-for-Your-Product-Business-The-6-Step-Process-to-Protect-Your-Brand-Identity

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets.  Trademarking is a[…]
Exiting Your Product Business- How and Why to Make a Shutdown Plan Before You Launch

Exiting Your Product Business: How and Why to Make a Shutdown Plan Before You Launch

If you’re launching a product business, the last thing you want to think about is what happens if you fail. But part of starting a business is planning ahead for all contingencies—including exiting your business. Somewhere down the line, you might come to the point where your business is no longer[…]
funding-your-beauty-business

How to get funding for your beauty business

Funding your beauty business can feel overwhelming. You may not know where to start. There are so many different ways to fund your business, from using your own money, reaching out to friends and family, crowdfunding, loans, credit cards, etc. More likely, you are going to fund your business from a[…]
beauty_business_partner

Should you start your business with a co-founder?

One of the most important decisions you’ll make when starting your business is whether to share it with one or more co-founders. Starting a business with a partner means you’ll have more support and resources, but you won’t have the same autonomy and you’ll be sharing your profits with someone else.[…]
Choosing a distribution channel for your product

Choosing a distribution channel for your product

Choosing a distribution channel for your products is far from being a “one size fits all” process. With so many unique factors going into choosing a business or other intermediary through which your product can pass, it’s important to deeply consider all your options. A correct distribution channel has the ability[…]
Learn how to analyze your competitors

Learn how to research and analyze your competitors

Competitor research is crucial to the success of your brand. Not only will it help you understand your competitors’ strengths and weaknesses, but position your business in a way that is equal parts competitive as it is intelligent. This way, you can ensure that your business is continuously innovating and staying[…]
Is my website ADA compliant?

Is My Website ADA Compliant?

Is my website ADA compliant? The portion of the United States population with some type of disability is expected to double by 2060, reaching close to 98 million individuals. 20% of disabled individuals are projected to be either hard of hearing or seeing. As our society delves deeper into the digital[…]
product-claims-and-everything-you-need-to-know

Product Claims: Everything You Need to Know

If you have a really great food or beverage product, you may be tempted to shout it from the rooftops. Or at least display its greatness on the front of the packaging. And while package claims can be helpful for both companies and consumers, they must be done right. If you[…]
Nutrition facts label on a metal bottle showing label compliance requirements.

What are the Label Compliance Requirements for Food, Beverage, Cosmetics, and Supplements?

Are you familiar with the label compliance requirements for your industry? Do you know if your food, beverage, cosmetic, or dietary supplement label is FDA compliant? The Food & Drug Administration (FDA) has different label compliance guidelines for food, dietary supplements, and cosmetics. The requirements set by the FDA exist to[…]
Dolce_Gabdana_fragrance_luxury_packaging

Top 7 Tips to Protect Your Brand from Counterfeiting

What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to[…]