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Starting Your Business

Blog

Starting Your Business
Woman sitting in front of blank background researching with laptop on lap.

Eliminate Your Competition by Doing This: How to Niche Down and Become a Go-to Business

To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated.  Niching can help you pinpoint your target audience, save money by advertising only to them, and build up a strong[…]
Rose gold beverage can sticking out rows of white beverage cans.

How to Secure Funding for Functional Beverage Brands

You walk into a grocery or corner store and notice a blaze of hot pink and orange boxed in by funky graphics in the beverage aisle. It looks like a craft beer display, but it’s not. These are functional beverage brands – mostly non-alcoholic and health beverage brands that are conquering[…]
Woman entrepreneur in deep thought thinking about imposter syndrome.

Imposter Syndrome: Overcoming Self-Doubt in Business

My first job as a graphic designer began with a lot of worries. I had been hired because my employer saw that I had the skills and ability to do the work, but I wasn’t so sure. Some of the skills I had typed on my resume were exaggerated so that[…]
decision fatigue

EPISODE 1: How to Overcome Decision Fatigue

In this podcast episode, Lauren and Natalie discuss decision fatigue and its impact on both personal and professional life. Decision fatigue refers to the diminishing ability to make effective decisions after being faced with numerous choices throughout the day. They discuss decision fatigue and its impact on daily choices. In the[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]
Woman applying a natural cosmetic ingredient to the back of her hand with a pea sized amount.

The Top 10 Best Natural Cosmetic Ingredients for Your Skincare Brand

Are you launching a skincare brand and wondering what natural cosmetic ingredients to use? Or wanting to expand an existing skincare brand with natural alternatives?  Clean and natural alternatives are all the rage in the beauty industry—but what ingredients actually work? And what are your customers looking for?  There are plenty[…]

10 Tips to Avoid Burnout as an Entrepreneur

Entrepreneurship is a challenging but rewarding path. One difficult part of having a business is knowing how to avoid burnout as an entrepreneur. The demands of running a business, combined with the pressure to succeed, can quickly become overwhelming. It’s easy to get discouraged, especially in this economy where it is[…]
Woman looking at report with surprised face and learning how to overcome decision fatigue.

How to Overcome Decision Fatigue

Decisions are everywhere in life and in business. And sometimes it seems there are just too many decisions to make at once. The feeling of overwhelm we feel with the multitude of decisions we make each day is called “decision fatigue,” and it’s relatable. I encountered decision fatigue last year as[…]

Habits vs. Resolutions: How to Grow Your Business in 2023

Now that the holiday festivities have wrapped up…it’s goal season for business owners! One of my New Year’s resolutions is to only do what’s essential. I tend to like new experiences, so I often find myself in the habit of taking on too much. The risk in overloading yourself is that[…]
Woman entrepreneur holding money in her hand against white backdrop.

How To Get Funding For a Product

Starting a beauty or wellness product business is an adventure in every sense of the word. It’s exciting to know that a product you create will be sent out into the world. The challenge for many startups is how to get funding for a product. Luckily, you can get the necessary[…]