Blog

Starting Your Business

Blog

Starting Your Business

Nutraceutical manufacturing for your product such as green capsules on wooden dish.
By definition, nutraceuticals are “non-specific biological therapies” derived from food sources “used to promote general well-being, control symptoms, and prevent malignant processes.” They are often grouped into four categories: dietary supplements (like probiotics and vitamins), functional food, medicinal food, and medically valuable agricultural-based compounds called “farmaceuticals” – not to be confused[…]
how to niche down your product:showing 4 perfumes with white labels.
In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering[…]
supplements navigating claims
A Vital Wake-Up Call: Navigating Advertising Compliance for Dietary Supplements Supplement businesses owners brace yourselves for important news on compliance for dietary supplements! The Federal Trade Commission (FTC) is intensifying its crackdown on deceptive advertising practices, and you need to be prepared. In recent developments, the FTC has issued critical notices[…]
money mindset: man contemplates in front of his computer
Are your thoughts and beliefs about making money – your money mindset – hurting your business? Lauren and Natalie discuss their own struggles and share tips for improving your money mindset. Join our newsletter for helpful resources and downloadable guides to help you with your business journey. LISTEN ON SPOTIFY: Is[…]
Is Your Money Mindset Hurting Your Business? - Hand Holding Money
In this engaging podcast episode, Lauren and Natalie dive deep into the critical question that every aspiring entrepreneur asks: “How much money do you need to start a business?” Together, they break down the financial aspects of business planning, offering practical tips and insights to help you calculate the right amount[…]