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Starting Your Business

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Starting Your Business
Brand your own pet products: Showing pet supplement with dog

EPISODE 9: Stand Out to Sell Out—Pet Product Branding Tips

The pet care industry in is growing by leaps and bounds! The global market for pet care is expected to grow to $241.1 billion by 2026. If you think you want to brand your own pet products or are expanding your existing brand, you are going to want to check out this podcast[…]
Functional energy drinks including Riot Energy, a low calorie energy drink.

7 Key Steps to Launching Your Functional Energy Drinks Business

In a fast-paced world where energy is a prized commodity, functional energy drinks have emerged as a popular solution for individuals seeking an extra boost. Companies like Red Bull, Monster Energy, and Bang Energy have successfully capitalized on the demand for functional beverages, creating a thriving market. If you’re passionate about[…]
Should I Hire a Web Designer: A woman working with her laptop with her books, calendar, tea, and plants on the desk.

Should I Hire a Web Designer or DIY My Site? Here’s What You Need to Know

When you launch your business you might wonder, “Should I hire a web designer?”  Early in your business journey, you’re probably looking to save money where you can. So…should you hire a web designer or just DIY your site?  The answer depends on your business goals, your expertise, your time, and[…]
money mindset: man contemplates in front of his computer

EPISODE 4: Is Your Money Mindset Hurting Your Business?

Are your thoughts and beliefs about making money – your money mindset – hurting your business? Lauren and Natalie discuss their own struggles and share tips for improving your money mindset. Join our newsletter for helpful resources and downloadable guides to help you with your business journey. LISTEN ON SPOTIFY: Is[…]
Is Your Money Mindset Hurting Your Business? - Hand Holding Money

EPISODE 3: How Much CASH Do You Need to Start a Business?

In this engaging podcast episode, Lauren and Natalie dive deep into the critical question that every aspiring entrepreneur asks: “How much money do you need to start a business?” Together, they break down the financial aspects of business planning, offering practical tips and insights to help you calculate the right amount[…]
Starting a food-based business

6 Proven Steps to Starting a Successful Specialty Food Product Business

Have you always dreamed of turning your love of food into a successful business venture? If you’re thinking of starting a food-based business, you’re not alone. Many entrepreneurs have started successful food-based businesses, from home cooks with secret family recipes to foodies with unique concepts. In fact, the specialty food industry[…]

Don’t Let the Recession Sink Your Ship: Tips for Recession-proofing Your Product Business

As a product business owner, you may be wondering how you can weather the storm during an economic downturn. In this blog post, we’ll explore practical tips and strategies to help you develop a sound business strategy in recession. In a recession, consumers become more price-sensitive, and demand for non-essential products[…]
Woman sitting in front of blank background researching with laptop on lap.

Eliminate Your Competition by Doing This: How to Niche Down and Become a Go-to Business

To niche or not to niche…is that really the question? By now, you’ve probably heard that niches get the riches, but how to niche down is a little bit more complicated.  Niching can help you pinpoint your target audience, save money by advertising only to them, and build up a strong[…]
Rose gold beverage can sticking out rows of white beverage cans.

How to Secure Funding for Functional Beverage Brands

You walk into a grocery or corner store and notice a blaze of hot pink and orange boxed in by funky graphics in the beverage aisle. It looks like a craft beer display, but it’s not. These are functional beverage brands – mostly non-alcoholic and health beverage brands that are conquering[…]
Woman entrepreneur in deep thought thinking about imposter syndrome.

Imposter Syndrome: Overcoming Self-Doubt in Business

My first job as a graphic designer began with a lot of worries. I had been hired because my employer saw that I had the skills and ability to do the work, but I wasn’t so sure. Some of the skills I had typed on my resume were exaggerated so that[…]