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Starting Your Business

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Starting Your Business
Launch your product

EPISODE 20: Social Spark – Igniting Your Product Launch!

Curious how to work with influencers to launch your food, beauty or supplement product? Get expert advice marketing your product from the co-founders of UMAI Marketing! On today’s episode, Alison Smith and Karin Samelson share their thoughts on paid ads, influencers, organic social, and email marketing. Learn how much to budget[…]
Do you know your why? Woman thinks about her why for starting her business

EPISODE 19: Know Your WHY

Most businesses start with WHAT—the products or services they offer. Or they focus on HOW—the way they operate that sets them apart from their competition. But the most successful brands start with WHY. WHY is more compelling—it taps into interest and passion. It speaks to a purpose, cause or belief. It’s[…]

7 Ways to Overcome Procrastination as an Entrepreneur

We all recognize that feeling of wanting to plan a weekend trip, scroll social media, or do anything besides work. That’s the urge to procrastinate, and it’s natural. I’ve felt it, and you probably have, too. It’s how we respond to that feeling that keeps our schedules running smoothly or not.[…]
Brand tagline for Nike, "Just Do It" in florescent lettering.

How to Create a Memorable Brand Tagline?

You know your brand, you’ve identified the message you want to communicate and the feeling you want your audience to have. Now it’s time to create a memorable brand tagline that encapsulates that message and emotion in a clear, concise way. Crafting a great brand tagline isn’t easy, but it is[…]
Woman frustrated pulling sweatshirt to hide her face.

Fear of Failure: What it Looks Like, and How Entrepreneurs Can Overcome It

“The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.” Reid Hoffman, Founder of LinkedIn. Not much evidence of a fear of failure here! That’s a great quote, right? It encapsulates the wild, blind embrace of risk that epitomizes all success stories. Or, at[…]
How to approach influencers to promote your brand.

How to Approach Influencers to Promote Your Brand in 6 Steps

Having a social media page for your brand gives you access to an estimated 67 percent of consumers who use sites like Instagram to seek out brands and their products. But cutting through the social media static to reach your target audience can be tough. That’s where knowing how to approach[…]
Low MOQ Private Label Supplements spilling out of bottle on flat surface with green accents.

How to Find the Best Low MOQ Private Label Supplements Manufacturer

  Thinking about starting a supplements brand, but with a budget that requires you to start small? Starting small with private label supplements can help you build your business more quickly. Low minimum order quantity (MOQ) private label supplements manufacturing is one way to build your brand without investing too much[…]
Tips for writing a mission statement: Two women entrepreneurs jotting down ideas on white board.

9 Tips for Writing a Mission Statement for Your Brand: Unlocking the “Why” Behind Your Business

If you’re launching a business, you might be looking for tips for writing a mission statement for your brand. Or perhaps you’re wondering what a mission statement is and why you really need one.  With the right strategies in place along with the best tips for writing a mission statement, you[…]
Nutraceutical manufacturing for your product such as green capsules on wooden dish.

How to Know Which Type of Nutraceutical Manufacturing Is Best for You

By definition, nutraceuticals are “non-specific biological therapies” derived from food sources “used to promote general well-being, control symptoms, and prevent malignant processes.” They are often grouped into four categories: dietary supplements (like probiotics and vitamins), functional food, medicinal food, and medically valuable agricultural-based compounds called “farmaceuticals” – not to be confused[…]
how to niche down your product:showing 4 perfumes with white labels.

EPISODE 12: How to Niche and Become a Go-to Business

In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering[…]