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Starting Your Business

Blog

Starting Your Business

7 Ways to Overcome Procrastination as an Entrepreneur

We all recognize that feeling of wanting to plan a weekend trip, scroll social media, or do anything besides work. That’s the urge to procrastinate, and it’s natural. I’ve felt it, and you probably have, too. It’s how we respond to that feeling that keeps our schedules running smoothly or not.[…]
Brand tagline for Nike, "Just Do It" in florescent lettering.

How to Create a Memorable Brand Tagline?

You know your brand, you’ve identified the message you want to communicate and the feeling you want your audience to have. Now it’s time to create a memorable brand tagline that encapsulates that message and emotion in a clear, concise way. Crafting a great brand tagline isn’t easy, but it is[…]
Woman frustrated pulling sweatshirt to hide her face.

Fear of Failure: What it Looks Like, and How Entrepreneurs Can Overcome It

“The entrepreneurial journey starts with jumping off a cliff and assembling an airplane on the way down.” Reid Hoffman, Founder of LinkedIn. Not much evidence of a fear of failure here! That’s a great quote, right? It encapsulates the wild, blind embrace of risk that epitomizes all success stories. Or, at[…]
How to approach influencers to promote your brand.

How to Approach Influencers to Promote Your Brand in 6 Steps

Having a social media page for your brand gives you access to an estimated 67 percent of consumers who use sites like Instagram to seek out brands and their products. But cutting through the social media static to reach your target audience can be tough. That’s where knowing how to approach[…]
Low MOQ Private Label Supplements spilling out of bottle on flat surface with green accents.

How to Find the Best Low MOQ Private Label Supplements Manufacturer

  Thinking about starting a supplements brand, but with a budget that requires you to start small? Starting small with private label supplements can help you build your business more quickly. Low minimum order quantity (MOQ) private label supplements manufacturing is one way to build your brand without investing too much[…]
Tips for writing a mission statement: Two women entrepreneurs jotting down ideas on white board.

9 Tips for Writing a Mission Statement for Your Brand: Unlocking the “Why” Behind Your Business

If you’re launching a business, you might be looking for tips for writing a mission statement for your brand. Or perhaps you’re wondering what a mission statement is and why you really need one.  With the right strategies in place along with the best tips for writing a mission statement, you[…]
Nutraceutical manufacturing for your product such as green capsules on wooden dish.

How to Know Which Type of Nutraceutical Manufacturing Is Best for You

By definition, nutraceuticals are “non-specific biological therapies” derived from food sources “used to promote general well-being, control symptoms, and prevent malignant processes.” They are often grouped into four categories: dietary supplements (like probiotics and vitamins), functional food, medicinal food, and medically valuable agricultural-based compounds called “farmaceuticals” – not to be confused[…]
how to niche down your product:showing 4 perfumes with white labels.

EPISODE 12: How to Niche and Become a Go-to Business

In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering[…]
Woman on her laptop selecting a business coach

How to Launch Your Product: Building an Email List

Once you’ve manufactured your product and worked with a designer to create your branding and packaging, you might be wondering how to launch your product. How do you build buzz and start with strong sales? The short answer: Email Marketing! Building an email list of potential customers gives you the ability[…]
supplements navigating claims

FTC Cracks Down on Deceptive Advertising: Navigating Compliance for Dietary Supplements

A Vital Wake-Up Call: Navigating Advertising Compliance for Dietary Supplements Supplement businesses owners brace yourselves for important news on compliance for dietary supplements! The Federal Trade Commission (FTC) is intensifying its crackdown on deceptive advertising practices, and you need to be prepared. In recent developments, the FTC has issued critical notices[…]