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Starting Your Business

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Starting Your Business
products for kids with-sensitivities

EPISODE 30: Meeting a Need: Formulating Clean Products for Kids with Sensitivities with Lori Kranczer

When Lori Kranczer couldn’t find non-irritating products for her children with skin sensitivities and sensory concerns, she created Raising Junior with a mission of formulating clean products and partnering with nonprofits to support children with special needs. Hear Lori’s story and her advice for entrepreneurs just starting out. Raising Junior’s first[…]
Flavor & Fragrance Trends 2024

EPISODE 29: Flavor & Fragrance Trends for Product Development with Trendincite Founder Amy Marks-McGee

Today’s guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in[…]
Entrepreneur trying to understand how to choose a branding agency for your business

How to Choose a Branding Agency for Your Business

 Key Points Article Summary Branding is how you create connections with your audience. A branding agency can help ensure that your brand identity is cohesive, strategic, and crafted to suit your specific needs.  But how can you choose a branding agency for your business? The right agency will: What is Branding?[…]
How to Avoid Burnout As an Entrepreneur

EPISODE 27: How to Avoid Burnout As an Entrepreneur

The demands of running a business combined with the pressure to always be “productive” can lead to severe burnout that damages our health and wellbeing. Lauren and Natalie have experienced this first hand and share their top tips for how to avoid burnout as an entrepreneur. LISTEN ON SPOTIFY: How to[…]
Building Brand Loyalty with Customer Service

EPISODE 26: Building Brand Loyalty with Customer Service

In today’s episode, Lauren and Natalie discuss how adding thoughtful touches to the customer journey and offering great customer service and can propel your brand above the competition and inspire brand loyalty. LISTEN ON SPOTIFY: Building Brand Loyalty with Customer Service Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio. WATCH[…]
Man doing market research for launching new products on his computer

Market Research for Launching New Products: A Step-by-Step Guide

Key Points: Article Summary Market Research Can Make or Break Your Business If you’re launching a new food, beauty, or supplement product, making your product stand out amidst intense competition is likely top of mind. Going up against industry giants and established FMCG (fast-moving consumer goods) and CPG (consumer packaged goods)[…]

EPISODE 24: Consumer-driven Skincare Trends with Jeffrey Martin

Hey beauty entrepreneurs! Get the inside scoop on consumer-driven skincare trends from industry expert Jeffrey Martin. Make sure your products are aligned with emerging trends and hear Jeffrey’s advice for scaling your business to get into larger retailers like Sephora or Ulta. LISTEN ON SPOTIFY: Consumer-driven Skincare Trends with Jeffrey Martin[…]