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Starting Your Business

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Starting Your Business
Entrepreneur trying to understand how to choose a branding agency for your business

How to Choose a Branding Agency for Your Business

 Key Points Article Summary Branding is how you create connections with your audience. A branding agency can help ensure that your brand identity is cohesive, strategic, and crafted to suit your specific needs.  But how can you choose a branding agency for your business? The right agency will: What is Branding?[…]
PR Strategies for Beauty Brands

EPISODE 28: PR Strategies for New Beauty Brands with PR Expert Rich Small

Today’s guest is Rich Small, the Executive Vice President at Hunter, an award-winning marketing and PR firm based in New York. Rich offers expert advice for emerging beauty brands, including taking creative risks to break through the noise, and how to stay current with trends. Get tips on how to reach[…]
How to Avoid Burnout As an Entrepreneur

EPISODE 27: How to Avoid Burnout As an Entrepreneur

The demands of running a business combined with the pressure to always be “productive” can lead to severe burnout that damages our health and wellbeing. Lauren and Natalie have experienced this first hand and share their top tips for how to avoid burnout as an entrepreneur. LISTEN ON SPOTIFY: How to[…]
Building Brand Loyalty with Customer Service

EPISODE 26: Building Brand Loyalty with Customer Service

In today’s episode, Lauren and Natalie discuss how adding thoughtful touches to the customer journey and offering great customer service and can propel your brand above the competition and inspire brand loyalty. LISTEN ON SPOTIFY: Building Brand Loyalty with Customer Service Or listen on Amazon Music, Apple Podcasts, Pandora, IHeartRadio. WATCH[…]
Man doing market research for launching new products on his computer

Market Research for Launching New Products: A Step-by-Step Guide

Key Points: Article Summary Market Research Can Make or Break Your Business If you’re launching a new food, beauty, or supplement product, making your product stand out amidst intense competition is likely top of mind. Going up against industry giants and established FMCG (fast-moving consumer goods) and CPG (consumer packaged goods)[…]
Building Brand Loyalty with Customer Service

EPISODE 25: How to Source Quality Ingredients for Your Supplement Line with Rob Shaw

Discover how to source quality ingredients for your supplement line with today’s guest, Rob Shaw. Rob has worked in the supplement industry since 1996 and started his import/export distribution company, Blue Star Corp, in 2019. Learn what to look for in an ingredient’s Certificate of Analysis and what to ask manufacturers[…]

EPISODE 24: Consumer-driven Skincare Trends with Jeffrey Martin

Hey beauty entrepreneurs! Get the inside scoop on consumer-driven skincare trends from industry expert Jeffrey Martin. Make sure your products are aligned with emerging trends and hear Jeffrey’s advice for scaling your business to get into larger retailers like Sephora or Ulta. LISTEN ON SPOTIFY: Consumer-driven Skincare Trends with Jeffrey Martin[…]
Supplement Manufacturing

EPISODE 23: Behind the Bottle: A Deep Dive into Supplement Manufacturing with Lucas Schmidt

Let’s take a deep dive into nutraceutical and supplement manufacturing with industry expert Lucas Schmidt! In today’s episode, Lucas shares his passion for the science behind new product development, as well as advice for entrepreneurs just starting out in the supplement industry. If you are starting a supplement product, check out[…]
How to Reach 6+ Figures Per Month with Your Shopify Store

EPISODE 22: How to Reach 6+ Figures Per Month with Your Shopify Store

Today’s guest, Brent Baubach, shares tried-and-true techniques for building a successful Shopify store. Learn how to reach 6+ figures per month with your Shopify store by increasing your Average Order Value, reorder rate, and more. Brent is a serial entrepreneur with over 15 years of online marketing experience who has generated[…]
Gummy line

EPISODE 21: Sweet Insights – Crafting Your Custom Gummy Line with Iraiz Gomez

Creating a custom gummy line? On today’s episode, we discuss how to start your own gummy line with Iraiz Gomez, the CEO and Co-founder of Vitawest Nutraceuticals. Get sweet insights from a gummy expert to get inspired and avoid common pitfalls. If you are starting a supplement product, check out our Supplement[…]