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Blog

Starting Your Business

Blog

Starting Your Business

Attracting Your Ideal Customer

Understanding your ideal customers and their pain points is the first step in being a successful business. While they may share similar struggles, every customer is singular. It is crucial to understand how each differs and how to address unique concerns without trying to please everyone thus, risking the dilution of[…]

#1 Best Way to Market a New Business

No man is an island; neither, apparently, is a business. Entrepreneurs may not need staff, but they do need customers. When going into business, you were most likely told to network as if it were a part-time job. In many ways, it is not as much about getting your name out[…]

Top 5 Ways to Get Positive Online Reviews

Your aim should be for every customer to have such a positive experience that they want to tell everyone about it. In the digital age where plates of food and selfies with treasured products are the norm on social media feeds, this should seem like an easy task. Websites such as[…]

Do You Understand Your Customer?

You have a product or service, but now what? All to often we think that the happy ever after just unfolds without any work on our end. In business, this could not be further from the truth. A potential customer must first be aware that your products exist. In the digital[…]

Does Your Product Need a Nutrition Label?

When you are walking down the supermarkets aisles, you can count on people blocking traffic as they engross themselves in food labels. Everyone from nutritionists to grandmothers worry about what is in our food. The knowledge is right there on the product if we are just willing to look. What is[…]

Self-Distribution vs Licensing Your Product

To self-distribute or to license that is the question for almost every entrepreneur. There are pros and cons to both options, but ultimately the decision rests in the mind of the inventor. Licensing offers security, with the caveat that your product may not be completely yours, while self-distribution can mean relying[…]