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Starting Your Business

Blog

Starting Your Business
Partner-Up-with-a-Complementary-Brand-to-Increase-Sales

Partner Up with a Complementary Brand to Increase Sales

Businesses rely on people in all capacities, whether they are customers or staff. It is no surprise, therefore, that a strategy involving the human element would be successful. A partnership could bring your brand increased exposure and benefit both businesses, as long as they are complementary, not competitive. Complement an established[…]
Truth about Claims

The Importance of Packaging Claims

If you ever want to hide the truth, announce to the world what you want them to believe. Certain brands think that by making claims about their products, they can will their declarations into validity. Gone are the days of blindly accepting claims and considering associations as good as true. Coke[…]
Segmentation for Optimal Reach

Segmenting Your Audience

Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain[…]
Top_10_most_effective_strategies_to_sell_your_product

Top 10 Effective Strategies to Sell Your Product

Do you have a great product but aren’t gaining the traction you need? Targeting the right customer can make or break your launch. How do you get your new brand out there in front of the right people? Use these 10 sales strategies to reach your ideal customers 1) People buy[…]
Make your voice count

How to Get the Conversation Started about Your New Brand

New brands have a challenge: most consumers will stick with brands they know because it makes them feel as if they made the correct purchase last time by repeating the action. Consumers want to feel in the know, but not at the expense of their comfort. Brands need to educate, entice,[…]

Have You Researched Your Competition?

Business plans include a section on rating your competitors for good reason. Competition can make a business stronger and benefit customers. The key is not to fret over having the best in everything, but to value your customers so they will have a positive each time they deal with your company.[…]

Should I Start This Business?

Businesses are a commitment and a way to challenge yourself when you are ready to tackle a new phase in your life. They also raise issues of both competency and confidence. If you are curious, “Should I Start a Business” and what kind of business should I start, download and fill[…]

FDA’s New Proposed Nutrition Facts Label

The more things change, the more they stay the same. The FDA has been part of the movement to proper nutritional knowledge through labeling since the 1990s, including an evolution toward trans fat awareness since its 2006 ruling requiring disclosure of trans fat content. Food labels are being revamped and science[…]

Attracting Your Ideal Customer

Understanding your ideal customers and their pain points is the first step in being a successful business. While they may share similar struggles, every customer is singular. It is crucial to understand how each differs and how to address unique concerns without trying to please everyone thus, risking the dilution of[…]

#1 Best Way to Market a New Business

No man is an island; neither, apparently, is a business. Entrepreneurs may not need staff, but they do need customers. When going into business, you were most likely told to network as if it were a part-time job. In many ways, it is not as much about getting your name out[…]