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Theorie

A Powerful Redesign for a High-end Beauty Brand

HauteHouse is a company that develops innovative and sophisticated hair styling tools using cutting-edge technology. The company’s sub-brand Theorie marries botanical ingredients with tested scientific formulas to create moisturizing hair and body products, including shampoo, conditioner, serums, hand sanitizer, and body scrubs. Theorie also produces elegant styling tools. Theorie’s branding didn’t convey the foundation of the brand—combining the forces of nature and science to create unique and powerful products. Crème de Mint, our creative packaging design company, provided high end website design and marketing collateral for the brand, along with refreshed labels and packaging.

PROJECT INFO​
BRAND/CLIENT
Theorie
INDUSTRY
Beauty & Cosmetics
LOCATION
Atlanta, Georgia
DESIGNED BY  
Crème de Mint
PROJECT INFO​
BRAND/CLIENT
Theorie
DESIGNED BY  
Crème de Mint
INDUSTRY
Beauty & Cosmetics
LOCATION
Atlanta, Georgia
Creative Deliverables

Website design

BEFORE

AFTER

The original website design was dark and heavy. It didn’t reflect the freshness and natural atmosphere of the brand. We wanted our design to capture the botanical aspect while also evoking a high-end feel

We brightened up the website and developed a new, polished look. The products pop against lighter backgrounds. Our design was responsive and more suited for an e-commerce brand, making it easier for consumers to learn about, shop for, and purchase products. 

Email marketing and
Postcard Design

We also created email marketing campaigns that aligned with the updated, upscale brand image. The designs were captivating and eye-catching, encouraging recipients to attend exclusive events to see the products in action. 

The results

The updated designs connected with the suave and sleek HauteHouse brand image, and as a result, strengthened Theorie’s online presence, and resonated with its customers. In addition, the brand was featured in Vogue, Launchpad, OK!, Harper’s Bazaar, and InStyle magazines, and has continued to grow and expand its offerings. 

Are you looking for a trusted branding agency to help you with your new product? Contact us today.