Blog

email marketing

Blog

email marketing

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How to Launch Your Product: Building an Email List

Once you’ve manufactured your product and worked with a designer to create your branding and packaging, you might be wondering how to launch your product. How do you build buzz and start with strong sales? The short answer: Email Marketing! Building an email list of potential customers gives you the ability to market directly to people who are interested in

Email Marketing vs Social Media: Which is the Better Investment for Your Business?

There’s a great debate when it comes to marketing: email marketing vs. social media marketing. In the world of viral videos, widespread tweets, and sharing posts, it’s easy to think you need to sink your marketing money into social media.  After all, social media seems like the best strategy—with a wide potential audience and endless possibilities for growth.  But the

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Email Marketing for Miami Businesses: How You’re Losing Money if You Aren’t Using Automated Email Flows

We’ve seen email marketing trends in Miami shift over the last few years. Recently, automated email flows have gained momentum. More small business owners than ever are turning to automated flows for their email marketing, and it’s paying off.  According to Omnisend, 29% of email purchases came from automated emails in 2020. That number is only going to increase.  Email

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From a Florida Email Marketing Agency: Why Email Should Be Your First Strategy

Many businesses in Florida are asking whether email marketing or social media is a stronger strategy. In the world of social media, many business owners neglect the most powerful marketing tool they have at their disposal—email marketing.  But neglecting your email list could be a big mistake. Not only is email still the most effective online marketing strategy, it also

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An Email Marketing Agency in Miami Shares 8 Tips for Black Friday and Cyber Monday

An Email Marketing Agency in Miami Shares 8 Tips for Black Friday and Cyber Monday As an email marketing agency in Miami, we’re determined to help businesses create savvy email plans. That’s never more important than around Black Friday! Email marketing is always important, but having an effective Black Friday and Cyber Monday email marketing campaign is even more crucial. 

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How to Design an Impressive Website for Your Product Business: 5 Tips for Success

When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make more sales. Your website will serve both as a way for customers to get to know your brand and a way for customers to order your

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

There’s no doubt that 2020 marks a big shift in product businesses. COVID-19 brought many changes to the way people shop. People are online now more than ever. Even industries that thrived off of in-store purchases are shifting to a heavier online presence, and e-commerce is booming. If you run a product business, focusing on strong online marketing strategies is

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Email Marketing vs. Social Media Marketing in 2017

There is a lot of debate on the web about email vs. social media marketing. Both can be combined in your marketing strategy. But to know how to effectively build our businesses we must look at the numbers and see where to focus our resources. And as we know, the world of technology is changing constantly. What may have been