Blog

Packaging design

Blog

Packaging design

Hand Holding a Glass,Bottle With Red Beverage Inside

Step-by-Step Blueprint for Your Beverage Startup

The beverage industry has never been more ripe for disruption. While traditional giants like Coca-Cola and PepsiCo dominated the last century, today’s consumers are driving an unprecedented shift toward functional, sustainable, and innovative drink products. The numbers tell a compelling story: the global beverage market has reached $2.1 trillion in 2025, with projections showing continued growth at 4.8% annually through

Dissolvable Packaging

EPISODE 36: Innovations in Sustainability—Dissolvable Packaging

What if single-use packaging could just “disappear”? Drain-safe, dissolvable packaging is a new approach to sustainability. Today’s guest is Alex Abbott from SmartSolve, a producer of environmentally-safe papers & adhesives that dissolve in water and leave behind no residue. Alex answers our questions about dissappearing packaging and discusses emerging technologies, including SmartSolve’s new dissolvable packaging material that keeps food fresh,

How to Thoughtfully Transition to More Sustainable Food Packaging

Key Points  Article Summary Food packaging has a massive environmental impact, producing tons of waste, harming wildlife, and generating single-use plastics that fill landfills and oceans. Consumers are ready for change. They want sustainable food packaging—but how can businesses meet these demands while maintaining profit, branding, and usability?  Steps toward sustainable food packaging include: switching to eco-friendly materials, reducing unnecessary

Sustainable packaging mailer

EPISODE 35: Beyond the Hype—Sustainable Packaging

In today’s episode, Saloni Doshi helps us see beyond the hype to understand what sustainable packaging really means. Saloni is the CEO and self-proclaimed “Chief Sustainability Geek” of EcoEnclose, a packaging manufacturer that offers guidance to brands wanting to become more sustainable without breaking the bank. Saloni describes how EcoEnclose collaborates with producers of innovative packaging materials made from regenerative

How to design makeup packaging by following a step by step guide.

How to Design Makeup Packaging: Everything You Need to Know for Your Beauty Brand

Launching a cosmetics brand comes with many decisions—but one of the most important is how to design makeup packaging.  The packaging does far more for makeup products than just holding them—it serves as a mini-billboard for your product, encourages customers to buy from you, communicates your brand story, and establishes your brand personality.  Designing makeup packaging isn’t just about a

13 bloggers share the importance of packaging design showing 42 Dubonnet makeup

How Packaging Design Drives Consumer Choices – Insights from 13 Bloggers

Packaging design plays a crucial role in marketing. When I’m at a store trying to decide what to buy I can’t always test the product before buying it so often I have to rely on the impressions that I get from the product packaging. I notice first the look and feel of the product. Is it inviting me to pick

Child resistant packaging including CBD gummies.

Child Resistant Packaging 101: How to Make Sure Your Product Business Complies With Protocols and Safety Requirements

If you’re launching a product business, you might be wondering whether you need child resistant packaging.  There are a lot of important questions to ask before you manufacture a product with child resistant packaging—What are the rules and regulations? How do you test your packages to make sure they comply? What partners do you need to work with?  We’ve compiled

Woman researching on laptop how to find and choose a packaging design agency in kitchen.

10 Questions to Ask When Choosing a Packaging Design Agency

Choosing the right packaging design agency for your business can be tricky. You want to find an experienced agency who fits your style, understands your needs, and knows how to execute your vision.  There are plenty of packaging design agencies to choose from—so how do you ensure you find the right fit for you? By asking the right questions.  Find

Graphic Design for Megan & Co

A Mini-Billboard for Your Product: Why Packaging is Important and How to Harness Its Power

Why is packaging design important? How do you create compelling packaging design? What makes a packaging design good anyway?  If you’re launching a product business, you’ve probably asked yourself one of those questions. You know you need quality packaging, but what makes a good design? And is it worth the money?  The right packaging design can be the difference between