How an Atlanta Startup became a Beverage Giant Cultural Icon

coca-cola branding

With mere humble beginnings, Coca-Cola became one of the biggest brands in the world. Its logo is instantly recognizable and considered part of America’s cultural identity. However, this was not always the case. Coke sold less than ten bottles a day as an unknown startup in Atlanta during the late 1880s. Asa Chandler, CEO, became […]