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package design
Curology skincare pumped onto a hand of a pea sized amount.

How to Come Up With a Memorable Name for Your Product

When you run a product business, coming up with a memorable name for your product is vital.  You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name[…]
How to design packaging that your customers will love

How to Design Packaging that Your Customers Will Love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy. A definition[…]
5 printing processes to use for your packaging

A Breakdown of the 5 Printing Processes to Use for Your Packaging

You have a perfectly branded design and package for your food or beauty product. Now you need to decide how to print your design onto your packaging. The printing process takes careful consideration. You want to use a process that works for your budget and gives you the printing quality you[…]
Luxury Packaging in Marijuana

How Marijuana is Making the Leap from Illegal to Luxury

Mary Jane is here to stay. It’s hard not to notice that marijuana is being legalized in more and more places throughout the U.S.. It was first legalized in Colorado and Washington in 2012, with Oregon, Washington D.C., and Alaska following soon after. 27 states now allow medical marijuana, as well.[…]
Illustration in Packaging

7 Popular Packaging Design Trends

With all of the products on the market, smart businesses use their packaging as a way to share their brand story and differentiate themselves from their competitors. Find out what the packaging design trends are right now and get some ideas for how you can use them to package your products.[…]
Nutritional labels are changing

How the FDA is Changing Nutrition Labeling and Why it Matters

Did you know that the nutrition labels in the U.S. haven’t changed for 20 years? In the past 2 decades, scientists and researchers have made a lot of discoveries about how different ingredients affect our health, and the FDA is finally requiring package labels to reflect that research. Nutrition label changes[…]
Colorful Cholita in La Pa

Inspiration from Bolivia

As a graphic designer, I am always seeking new things to inspire my work. For me I get that most often from new experiences like traveling to different countries. This last trip was to Bolivia. Bolivia was filled with rich history that comes from its 36 different indigenous ethnicities. With my[…]

A Taste of Cuba

Last month, I took my first trip to Cuba. As a package designer, I am always fascinated what grocery stores and shops look like in other countries. Like my trips to Sweden or Turkey, but Cuba was different. A short trip…less than an hour flight and only 90 miles from the[…]
Made in USA

Made in the USA

Now that globalization has become a standard in the marketplace, we’re beginning to realize something…sometimes it’s better to keep things local. Manufacturing on our home turf allows for faster, cheaper production, easier communication between parties, and support of American jobs. In the beauty market, consumers are more concerned than ever about[…]
Custom is King

Custom is King in 2017!

If you’ve been in business or marketing for a while, you’ve likely heard the phrase, “content is king.” This year, you’ll want to add a new phrase to the ranks: “custom is king.” High end brands have long been customizing for their customers (i.e. your initials on your Louis Vuitton bag),[…]