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Digital Marketing
Shopify vs Wordpress for Product Businesses: iphone showing shopify on the screen

EPISODE 6: Shopify vs WordPress for Product Businesses

Shopify vs WordPress for product businesses – which is better? Lauren and Natalie discuss learning curves, SEO, payment gateways, and other factors to consider when choosing a platform for your e-commerce store. Starting a product business? Join our newsletter for helpful resources and downloadable guides to help you with your business[…]

Email Marketing vs Social Media: Which is the Better Investment for Your Business?

There’s a great debate when it comes to marketing: email marketing vs. social media marketing. In the world of viral videos, widespread tweets, and sharing posts, it’s easy to think you need to sink your marketing money into social media.  After all, social media seems like the best strategy—with a wide[…]
Woman working on laptop and iPhone in office with coffee in the background and reading glasses.

How to Know If You Are Creating an Effective Email Marketing Strategy for Your Product Business

Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics!  We don’t just live in a world where email marketing continues to be the strongest marketing channel for your[…]
Opened laptop on top of table with a small plant and coffee cup beside it.

Email Marketing for Miami Businesses: How You’re Losing Money if You Aren’t Using Automated Email Flows

We’ve seen email marketing trends in Miami shift over the last few years. Recently, automated email flows have gained momentum. More small business owners than ever are turning to automated flows for their email marketing, and it’s paying off.  According to Omnisend, 29% of email purchases came from automated emails in[…]
Business woman texting and checking emails on iPhone with an analytics report on table.

From a Florida Email Marketing Agency: Why Email Should Be Your First Strategy

Many businesses in Florida are asking whether email marketing or social media is a stronger strategy. In the world of social media, many business owners neglect the most powerful marketing tool they have at their disposal—email marketing.  But neglecting your email list could be a big mistake. Not only is email[…]
How to brand yourself as an expert using video? Woman with red hair is looking confident

How to brand yourself as an expert using video?

Branding yourself as an expert can be a challenging task, especially in today’s competitive marketplace. There many ways you can brand yourself to stand out such as creating a book, sharing your point of view in your blog posts and creating video content on youtube. In this post we are going[…]
Woman shopping on Cyber Monday with credit card and wallet in hand.

An Email Marketing Agency in Miami Shares 8 Tips for Black Friday and Cyber Monday

An Email Marketing Agency in Miami Shares 8 Tips for Black Friday and Cyber Monday As an email marketing agency in Miami, we’re determined to help businesses create savvy email plans. That’s never more important than around Black Friday! Email marketing is always important, but having an effective Black Friday and[…]
Alkaline Herb Shop website mockup featuring different views of their site homepage on an iPad, iMac and iPhone.

Redesigning Your Business Website: When to Do It and How to Do It Right

If you’ve noticed a drop in traffic or a lack of engagement, you might be wondering if redesigning your business website is right for you.  Rebranding and redesigning should always be a careful consideration. You want to make sure that you’re redesigning your website for the right reasons.  You also want[…]
IPhone laying on white table with social media app opened.

Is TikTok Good for Business? Find Out How to Put the Platform to Use

Video marketing is skyrocketing in popularity, leaving many entrepreneurs wondering, “Is TikTok good for business?”  The trendy social media platform isn’t just for life hacks and funny animals—when used the right way, TikTok offers a world of possibility for small businesses.  But if you’re going to jump on this growing trend,[…]
The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

The Future of Social Media Marketing: Is it Dead? Or is it Just Shifting?

Social media is a two-edged sword for businesses. There’s no doubt that social media offers big opportunities for marketing. But it’s also changing constantly—algorithm changes, new ad rules, and social media trends all play a factor. Businesses have to stay up-to-date on changes and what they mean for marketing.  Between new[…]