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How To Switch To More Sustainable Pet Food Packaging

Key Points Article Summary Sustainable pet food packaging is a challenge—it has to maintain freshness and function while also reducing a brand’s impact on the environment. It isn’t always easy to walk this balance—but with the right holistic approach, brands can learn how to shift to sustainable pet food packaging design. […]
Creating a color palette for your brand.

5 Apps For Creating a Color Palette for Your Brand

Color tells the story of your brand at a glance. But like most first impressions, sending the right message with your logo and packaging design takes some work. How do you choose colors that best represent you and your company? Color apps are a great place to start creating a color[…]
WOW Packaging: Expressed Juice flask shaped bottles with one yellow colored juice next to a stack of bottles of different colors and flavors.

EPISODE 8: Sell Like Hotcakes—WOW Packaging

Do you want your product to sell like hotcakes? WOW packaging is key. Lauren and Natalie discuss the importance of packaging and how the unboxing experience impacts people’s feelings about your brand. They also dive into design trends like Minimalism vs Maximalism and the one thing that all good designs must[…]
Defining Your Brand: Pate de Fruits

EPISODE 7: 5 Questions to Ask to Define Your Brand

Having a well-defined brand is crucial for making design choices that effectively communicate your message. If you want a brand that reflects your values, story, and distinctive approach to serving customers, it becomes essential to ask the right questions. In this episode, Lauren and Natalie discuss 5 essential questions to ask[…]

EPISODE 6: Shopify vs WordPress for Product Businesses

Shopify vs WordPress for product businesses – which is better? Lauren and Natalie discuss learning curves, SEO, payment gateways, and other factors to consider when choosing a platform for your e-commerce store. Starting a product business? Join our newsletter for helpful resources and downloadable guides to help you with your business[…]