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For Perfect Packaging, Dodge These Top 7 Mistakes

To create great packaging it helps to know what you want to avoid as well as what you want to include. Here are seven common packaging mistakes and how you can avoid them. Trendy instead of Trend Setting It’s tempting to go with the latest and greatest in package design but[…]
The 7 Step Fool-Proof Process to Naming your Business or Product

The 7 Step Fool-Proof Process to Naming your Business or Product

Finding the perfect name for your business or product can be nerve-wracking. Will other people like it? Is it catchy? Does it sum up its purpose? Your business name is perhaps the most important part of your business name is perhaps the most important part of your brand, so it’s important[…]
redesign_your_supplement_vitamin_packaging

How do you know when it is time to redesign your packaging?

We can all think of brands whose logo or packaging evoke in us childhood nostalgia, or fond memories. That instant recognition and emotional connection is what companies rely on to keep customers loyal and engaged. At times, however, a company’s public image needs a revamp, and the question is often when?[…]
6 Trends That Will Change How We Eat and Look in 2020

6 Trends That Will Change How We Eat and Look in 2020

This Year’s Buzzword: Climate-Conscious A sense of climate urgency continues to build in 2020 and will impact the market decisions of consumers in a major way this year — how they eat, travel, and what they use on their bodies. As consumers make choices to reflect their individual climate commitments, this[…]
7 Qualities Shared by the Best Designed Logos

7 Qualities Shared by the Best Designed Logos

Creating a truly well designed logo is both an art and a science. It’s an art because it requires creativity and intuition to design a truly unique, beautiful logo. And it’s a science because, while all great logos are different, they all share the following qualities. Memorability “Good design is making[…]
3-Logo-Redesigns-You-Can-Learn-From

3 Logo Redesigns You Can Learn From

Do you feel like your logo could use a redesign? If you do, it’s helpful to understand why you want to redesign your logo. Is it because your current logo was designed ten years ago and looks like it? Maybe your business has evolved and you want your new logo to[…]
type-and-your-brand

What You Need to Know About Using Fonts

Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely[…]
Design your logo. Woman sitting behind a desk working on a laptop researching her competitors to design a logo design.

14 things you should know about your competitors before you design your logo and brand

Why you need to research your competitors as a part of your logo design and branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in[…]
How to create a unique and memorable logo in 8 steps

How to create a unique and memorable logo in 8 steps

Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with[…]
How-to-pick-a-font-for-your-logo

How to pick a font for your logo?

There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to[…]