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Industry
Skincare branding for natural products including face moisturizers.

Natural Skincare Branding: How to Embrace the Industry Trend in Your Business

There’s no doubt about it—the natural skincare industry is booming. The market size is $6.7 billion, with no signs of slowing down. With the right natural skincare branding and marketing plan, businesses can embrace this niche and thrive.  But how do you jump on the bandwagon? What are consumers looking for?[…]
Skincare tools lined up on white background placed next to each other.

Skincare Industry Trends: 4 Natural Brands Doing It Right (and What to Learn from Them)

If you’re keeping an eye on skincare industry trends, you know that natural is the name of the game.  The natural skincare industry is worth more than $6 trillion annually, and there’s a reason why. Consumers are savvier than ever about the products they’re putting in and on their bodies—and they[…]
Woman applying a natural cosmetic ingredient to the back of her hand with a pea sized amount.

The Top 10 Best Natural Cosmetic Ingredients for Your Skincare Brand

Are you launching a skincare brand and wondering what natural cosmetic ingredients to use? Or wanting to expand an existing skincare brand with natural alternatives?  Clean and natural alternatives are all the rage in the beauty industry—but what ingredients actually work? And what are your customers looking for?  There are plenty[…]
Woman pouring a dark alcohol into a glass with other liquor brands in the background.

How to Start a Liquor Brand (Even if You Don’t Own a Distillery)

Updated on September 30, 2024 Have you ever wondered if starting your own liquor brand is possible?  The spirits industry is thriving, growing in revenue year after year. From liquor to ready-to-drink cocktails, millennials and Gen X prefer spirits over beer and wine.  There’s plenty of money to be made in the[…]
The-Worst-Rebrand-in-History

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Updated on September 30, 2024 Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only[…]
How to start your own makeup line of lipsticks in a variety of shades for different skin types.

How to Start Your Own Makeup Line (Even With No Business Experience)

Have you ever thought about how to start your own makeup line? You have the passion, you have the knowledge—but can you really create a business out of it?  The good news is, the answer is yes! Many makeup brands started with just passion and a dream to share that passion[…]
Juicera juice brand product photography "clinking" juices in the air.

How to Start Your Own Juice Business: From Concept to Creation

If you have a passion for making your own juice, you might be thinking about how to start your own juice business!  You might be wondering, ‘how much do i need to open up juice business?‘ or what if I don’t have any experience starting a business (check out our podcast).[…]
st tropez rose how to start wine business blog

Starting Your Own Wine Label: Everything You Need to Know

Updated on September 30, 2024 Do you dream of starting a wine business but don’t want to run a vineyard?  If so, then you’re in luck—starting a private label wine brand offers you the chance to break into the wine world and run a successful business.  It’s a great time to[…]
Grocery bag filled with yummy green veggies and vegan tzatziki product.

How to Price a Food or Beverage Product?

Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider.  Price too high and your product might not sell, but price too low and you can’t make any money off of your business. […]
how to launch your own skincare line

How to Launch Your Own Skincare Line: From Foundation to Marketing

If you’re passionate about skincare, you might have considered launching your own skincare line. After all, you’ve experimented with different brands, developed a feel for what works and doesn’t, and watched many brands gain success! Now is the perfect time to start your own skincare line. The skincare industry is thriving,[…]