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Starting Your Business

Blog

Starting Your Business
Assortment of cosmetic spa products display in shop on a table.

Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might think about selling your products wholesale and wonder how to sell wholesale as a small business. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers.[…]
Woman sitting on kitchen floor searching the web on laptop.

How to Design an Impressive Website for Your Product Business: 5 Tips for Success

When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make more sales. Your website will serve both as a way for customers to get to know your[…]
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Use This Tool to Find the Right Customer for Your Product Business

How you think launching a product is going to go: That’s the idea that many product business owners have in their heads. But in reality, that method misses the mark.  If you’re not focused first on your customer’s needs, you’re playing a risky game. You need to make sure that your[…]
Grey laptop sitting on coffee table with glasses, notebook, newspaper, and other work space elements in frame.

Why You Should Choose a Custom-Build WordPress Website Instead of a WordPress Theme for Your Business Website

Building a website for your business on WordPress can be a great choice. You’ll get scalability and plenty of options! One of those options is how to set up your site.  You can choose to purchase or use a free pre-built theme, or you can hire a developer to create a[…]
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Planning a Flawless Launch for Your Product Business: 10 Key Steps for Success

You’ve chosen your business name, set up your business legally, selected a manufacturer, and planned out your design and copy—now it’s time for the launch! Launching your product business is very exciting. But it’s important that you launch your business strategically. Your goals for your launch are to build your email[…]
Budget-for-Beauty-Brand

The Budgeting Process and Your Product Startup Business: How to Simplify and Determine the Startup Costs

One of the most important things to think about when starting your business is your budget. Your goal is to make money, and your budget affects every business decision you make. When working out your budget, you need to make sure you have the capital to cover everything you need to[…]

How to Develop an Online Marketing Strategy for Your Product Business

Many new business owners are overwhelmed by the thought of online marketing, and it’s easy to see why. There’s a lot of information out there, and you don’t know where to start. But once you’ve launched your product business, creating an online marketing strategy is highly beneficial. It’s one of the[…]
Brand-Language-for-Product-Businesses-Write-Taglines-Product-Names-and-Descriptions-that-Reflect-Your-Brand

Brand Language for Product Businesses: Write Taglines, Product Names, and Descriptions that Reflect Your Brand

When you’re launching a product business, you have dozens of decisions to make—from packaging to logo design to manufacturing.  But creating compelling brand language is just as important as the visual aspects of your brand.  Your brand language is the body of words, phrases, and terms that you will use to[…]
How-to-Legally-Establish-Your-Product-Business—From-Choosing-the-Right-Legal-Structure-to-Securing-Licenses

How to Legally Establish Your Product Business—From Choosing the Right Legal Structure to Securing Licenses

As you launch a product business, you’re going to need to take the steps to legally set up your business. You have to decide your legal structure, apply for an EIN, and figure out what licenses you need for your business. It can feel daunting to deal with the legal side[…]
Acquiring-a-Trademark-for-Your-Product-Business-The-6-Step-Process-to-Protect-Your-Brand-Identity

Acquiring a Trademark for Your Product Business: The 6 Step Process to Protect Your Brand Identity

(Please note: I am not an attorney. What I am about to share is what I have learned through my experience in trademarking brands as a designer and business owner.) As you establish your product business, you might wonder if you need to secure trademarks for your assets.  Trademarking is a[…]