An Empowered, Sexy Vibe for an Avon Fragrance Line
In preparation for its launch, Avon needed branding, packaging, and a fragrance bottle design for their feminine fragrance Slip Into. Slip Into is a fragrance that “seeks to capture the transformative power of stepping into a high-heel shoe.” It features notes of blackberry, freesia, violet leaf, rosewood, violet, butterfly orchid, cashmeran, sueded orris root, and amber. I managed the project, designing the fragrance bottle design and packaging that reflected that sexy, feminine feeling you get when you put on a fancy dress, get dolled up, and step into the perfect pair of heels.
Fragrance Bottle Design
for Avon Slip Into…
The goal was to show women that they could capture strength, power, femininity, and sex appeal. I wanted to create a feeling of empowerment, sensuality, and confidence when women picked up Slip Into.
To begin with, I created a curvaceous fragrance bottle design shaped like the back of a stiletto heel. The hourglass shape is also reminiscent of a woman’s figure, supple, caressable, and electric. The swooping angle on the lid symbolizes the slope of a heel.
Finally, the fragrance is colored with a pink hue, a callback to feminine appeal.
The pattern on the box captures the image of fishnets and French seam hosiery. I then selected a color palette of deep pink and black, feminine but full of strength and allure.
For the typeface, I chose a casual, sexy hand-written script font. The ellipses after the product name reflects mystery, wonder, and possibility—the endless opportunity of a night out (or in) in a pair of sexy heels.
The new launch was a success. The scent was fronted by model Christy Turlington, and subsequently, the fragrance became a successful staple for Avon for years. The fragrance bottle design created the essence of the line and thus helped reflect the intention of the scent.
Great aesthetic, highly creative packaging – always delivers and is a pleasure to work with.
— Patricia Demnisky-Green, Director of Global Package Design, Avon Products