Avon Slip Into fragrance bottle and packaging design with hourglass shape, colored with a pink hue, and fishnet box design.
Avon Slip Into fragrance bottle and packaging design with hourglass shape, colored with a pink hue, and fishnet box design.
Slip Into

An Empowered, Sexy Vibe for an Avon Fragrance Line

In preparation for its launch, Avon needed branding, packaging design, and a fragrance bottle design for their feminine fragrance Slip Into. Slip Into is a fragrance that “seeks to capture the transformative power of stepping into a high-heel shoe.” It features notes of blackberry, freesia, violet leaf, rosewood, violet, butterfly orchid, cashmeran, sueded orris root, and amber. I managed the project, designing the fragrance bottle design and packaging that reflected that sexy, feminine feeling you get when you put on a fancy dress, get dolled up, and step into the perfect pair of heels. 

PROJECT INFO​
BRAND/CLIENT
Slip Into.../Avon
INDUSTRY
Beauty & Cosmetics
LOCATION
Lauren Casgren-Tindall
DESIGNED BY  
New York City, New York
PROJECT INFO​
BRAND/CLIENT
Slip Into.../Avon
DESIGNED BY  
Lauren Casgren-Tindall
INDUSTRY
Beauty & Cosmetics
LOCATION
New York City, New York
EXPERTISE PROVIDED
Creative Deliverables

THE PROJECT:
Fragrance Bottle Design
for Avon Slip Into…

Avon Slip Into fragrance bottle and packaging design with hourglass shape, colored with a pink hue, and fishnet box design.

The goal was to show women that they could capture strength, power, femininity, and sex appeal. I wanted to create a feeling of empowerment, sensuality, and confidence when women picked up Slip Into. 

To begin with, I created a curvaceous fragrance bottle design shaped like the back of a stiletto heel. The hourglass shape is also reminiscent of a woman’s figure, supple, caressable, and electric. The swooping angle on the lid symbolizes the slope of a heel. 

Finally, the fragrance is colored with a pink hue, a callback to feminine appeal. 

Package Design

The pattern on the box captures the image of fishnets and French seam hosiery. I then selected a color palette of deep pink and black, feminine but full of strength and allure. 

For the typeface, I chose a casual, sexy hand-written script font. The ellipses after the product name reflects mystery, wonder, and possibility—the endless opportunity of a night out (or in) in a pair of sexy heels. 

The Results

The new launch was a success. The scent was fronted by model Christy Turlington, and subsequently, the fragrance became a successful staple for Avon for years. The fragrance bottle design created the essence of the line and thus helped reflect the intention of the scent.

Are you looking for an artistic beauty packaging design agency to help you with your new product? Contact us today. 

 

 

Great aesthetic, highly creative packaging – always delivers and is a pleasure to work with.

— Patricia Demnisky-Green, Director of Global Package Design, Avon Products