Avon Slip Into fragrance bottle and packaging design with hourglass shape, colored with a pink hue, and fishnet box design.
Avon Slip Into fragrance bottle and packaging design with hourglass shape, colored with a pink hue, and fishnet box design.
Slip Into

An Empowered, Sexy Vibe for an Avon Fragrance Line

In preparation for its launch, Avon needed branding, packaging, and a fragrance bottle design for their feminine fragrance Slip Into. Slip Into is a fragrance that “seeks to capture the transformative power of stepping into a high-heel shoe.” It features notes of blackberry, freesia, violet leaf, rosewood, violet, butterfly orchid, cashmeran, sueded orris root, and amber. I managed the project, designing the fragrance bottle design and packaging that reflected that sexy, feminine feeling you get when you put on a fancy dress, get dolled up, and step into the perfect pair of heels. 

PROJECT INFO​
BRAND/CLIENT
Slip Into.../Avon
INDUSTRY
Beauty & Cosmetics
LOCATION
Lauren Casgren-Tindall
DESIGNED BY  
New York City, New York
PROJECT INFO​
BRAND/CLIENT
Slip Into.../Avon
DESIGNED BY  
Lauren Casgren-Tindall
INDUSTRY
Beauty & Cosmetics
LOCATION
New York City, New York
EXPERTISE PROVIDED
Creative Deliverables

THE PROJECT:
Fragrance Bottle Design
for Avon Slip Into…

Avon Slip Into fragrance bottle and packaging design with hourglass shape, colored with a pink hue, and fishnet box design.

The goal was to show women that they could capture strength, power, femininity, and sex appeal. I wanted to create a feeling of empowerment, sensuality, and confidence when women picked up Slip Into. 

To begin with, I created a curvaceous fragrance bottle design shaped like the back of a stiletto heel. The hourglass shape is also reminiscent of a woman’s figure, supple, caressable, and electric. The swooping angle on the lid symbolizes the slope of a heel. 

Finally, the fragrance is colored with a pink hue, a callback to feminine appeal. 

Package Design

The pattern on the box captures the image of fishnets and French seam hosiery. I then selected a color palette of deep pink and black, feminine but full of strength and allure. 

For the typeface, I chose a casual, sexy hand-written script font. The ellipses after the product name reflects mystery, wonder, and possibility—the endless opportunity of a night out (or in) in a pair of sexy heels. 

The Results

The new launch was a success. The scent was fronted by model Christy Turlington, and subsequently, the fragrance became a successful staple for Avon for years. The fragrance bottle design created the essence of the line and thus helped reflect the intention of the scent.

Great aesthetic, highly creative packaging – always delivers and is a pleasure to work with.

— Patricia Demnisky-Green, Director of Global Package Design, Avon Products