Contemporary Packaging: Avon Urban Edge packaging design with black box and clear fragrance bottle, black lid design.
Contemporary Packaging: Avon Urban Edge packaging design with black box and clear fragrance bottle, black lid design.
Avon Urban Edge

Metropolitan Designs for a Modern Fragrance

Avon Urban Edge is a spicy, fresh, masculine fragrance designed for the urban professional. This leather fragrance for men highlights violet, sage, and grass top notes. It has jasmine, patchouli, and nutmeg middle notes with suede, amber, and orris root base notes. As part of the Avon design team, I managed the bottle and contemporary packaging design for the men’s fragrance. In this instance, our goal was to create a captivating, metropolitan image.

PROJECT INFO​
BRAND/CLIENT
Urban Edge/Avon
INDUSTRY
Beauty & Cosmetics
LOCATION
Lauren Casgren-Tindall & Avon Design Team
DESIGNED BY  
New York City, New York
PROJECT INFO​
BRAND/CLIENT
Urban Edge/Avon
DESIGNED BY  
Lauren Casgren-Tindall & Avon Design Team
INDUSTRY
Beauty & Cosmetics
LOCATION
New York City, New York
Creative Deliverables

THE PROJECT:
Urban Contemporary Packaging
for a Men’s Fragrance

To begin with, the fragrance was designed for working professionals, men who wanted to impress at work and aim for corporate success. To achieve that end, we wanted the logo to be edgy, sleek, and magnetic. We used a bold, clean font to create a sophisticated, trendy feeling. Then for the brand colors, we chose black and red, symbolizing power, strength, and masculinity. 

Product and
Contemporary
Packaging Design

Avon Urban Edge packaging design with black box and clear fragrance bottle, black lid design.

The subtle herringbone pattern on the box pulls the eye while establishing an executive element. At the same time, the bottle is designed without a cap, lending it a unique and modern edge. Finally, the clear bottle and black lid allow the red dipstick and nozzle to pop and draw focus. 

The results

The contemporary packaging and product designs from our team paved the way for the successful launch of the men’s fragrance. As a result, it remained one of Avon’s successful brands for several years. 

Are you looking for a high-quality beauty packaging design agency to help you with your new product? Contact us today.

Great aesthetic, highly creative packaging – always delivers and is a pleasure to work with.

— Patricia Demnisky-Green, Director of Global Package Design, Avon Products