A Fragrance Based on Life’s Little Pleasures
Avon’s Simple Elements fragrance was created to capture the tiny moments around us into the perfect scent. As part of the Avon design team, I managed the design and branding, including the perfume cosmetic packaging for the line.
For this project, we carefully chose packaging elements to best suit the brand’s message and ensure the design communicated our values. We also placed great importance on selecting high-quality materials for the packaging to enhance both durability and aesthetics. There’s beauty in simplicity, and pleasure in the little things. Our goal was to reflect that effortless enjoyment of life’s small pleasures by designing packaging that clearly communicates the brand message.
- Brand identity
- Package design
- Product design
THE PROJECT:
PERFUME COSMETIC PACKAGING
AND PRODUCT DESIGN FOR AVON
To begin with, we designed the bottles to be transparent glass, and just barely tinted. This provided a hint of the fragrance’s inspiration while still maintaining a clean and pure feeling. Then we selected a thin, pure, and unassuming typeface. Finally, the boxes are straightforward and minimalistic, without noise or complication. Each bottle and box combination of the perfume cosmetic packaging draws from the name, the scent, and the atmosphere it creates.
The process of making the packaging stand out involved careful attention to design details and material choices. Our design approach supported the brand’s goals by providing a cohesive and memorable unboxing experience in a way that reflects the brand’s values.
Simple Elements
For Her
The Simple Elements for Her line is inspired by nature and designed for everyday wear. This collection features a variety of items, including fragrances that capture fresh, floral, and citrus notes, each carefully crafted to suit different moods and preferences.
Each item in the collection is presented in elegant perfume bottles, designed to protect and showcase the fragrances while enhancing the overall product presentation. The packaging was thoughtfully created with customers’ preferences and needs in mind, ensuring it appeals to those seeking both style and functionality.
Simple Elements for Her contained three fragrances inspired by finding happiness in nature:
Perfect Cotton
A soft floral scent entwined with the essence of dried cotton, with rose and soft woods.
Warm Sunshine
A sunny floral harmony infused with fresh mandarin, lily of the valley and amber.
Meadow Dew
The scent of sparkling dew drops in the morning.
Firstly, we chose baby blue for Perfect Cotton, a gentle and calm tone to capture the airy softness of cotton. Then for Warm Sunshine, we selected a golden yellow that was radiant and serene, like bathing in sunlight. Finally, for Meadow Dew we chose a light green to evoke nature and tranquility. The color of each bottle plays a crucial role in creating visually appealing and distinctive packaging, helping each fragrance stand out and attract consumers.
Simple Elements
For Him
The Simple Elements for Him line offers a fresh take on masculine scents. This collection features several items, including fragrances designed for men who appreciate simplicity and elegance. Each item in the collection is carefully crafted and presented in sleek perfume bottles, ensuring that the packaging not only protects but also showcases the items effectively.
Simple Elements for Him was composed of three scents inspired by the earth:
Clean Spices
A spicy, herbal scent entwining cardamom, ginger, patchouli, musk, and cedar.
Refreshing Rain
A fresh, aquatic, airy scent.
Crisp Forest
A fresh-woody, outdoorsy fragrance.
The deep blue for Refreshing Rain brings feelings of serenity from light spring showers. The olive green for Crisp Forest reflects nature and peace. The rich brown of Clean Spices creates an image of strength from the earth.
The results
While working at Avon, I designed this perfume packaging to reflect the quiet beauty of everyday moments—the kind that bring peace, joy, and a sense of simplicity. The final designs embraced minimalism while still offering visual appeal.
At Crème de Mint, we carry that same thoughtful approach into every project. We believe great packaging starts with understanding your brand’s unique essence. From concept to delivery, we make the process seamless and collaborative—so you feel supported every step of the way. We invite you to learn more about our packaging solutions and expertise to see how we can help your brand stand out.
Whether you’re launching a small batch or scaling to large production, we’re committed to delivering high-quality packaging design and are dedicated to building trust with our clients.
Are you looking for a precision-focused beauty packaging design agency to help you with your new product? Contact us today.
Great aesthetic, highly creative packaging – always delivers and is a pleasure to work with.
— Patricia Demnisky-Green, Director of Global Package Design, Avon Products
More Like This
