a simple sexy
Stylish Designs for a High-End Accessory Brand
PROJECT INFO
PROJECT INFO
Creative Deliverables
- Logo Design
- Package design
The Challenge:
Logo Design for an Accessories Brand
A Simple Sexy was a startup e-commerce accessory line for women. They created high-end clothing, jewelry, and accessories marketed toward middle and upper-class women with a keen eye for style and quality. The accessories brand needed a logo design that would set them apart.
Crème De Mint’s designs established them as an upscale brand and appealed to women who enjoy the finer things in life. At the same time, smart packaging solutions created elegant experiences for their customers and protected the jewelry when it was shipped.
THE PROJECT:
brand identity
and logo
We wanted to create a sophisticated logo that spoke to the fashion-loving woman. The icon is inspired by jewelry, looping together to create an intriguing, enticing image. It catches the eye and inspires the customer to want to know more.
For the typeface, we chose Swiss 12BT Thin for “a simple,” a delicate, minimalist font. For “sexy,” we selected Serifa Thin BT, giving the word an extra pop. The combination of sans serif and serif font added a layered, interesting element to the logo.
Package Design
Because the brand was a startup, cost was a large factor. With this in mind, we provided packaging solutions that protected the products and promoted a sophisticated feel, while also staying cost-effective.
We designed a folded envelope, inspired by Japanese origami techniques. Inside the envelope, the jewelry products would be wrapped securely, safe for transport.
The zebra pattern of the envelopes was fun and lighthearted. The added touch of gold in the corner with the logo provided a polished look.The results
No one has delivered like Crème de Mint. I tell Lauren what I want, give her creative freedom, and get award-winning work. Excellent!
— Mauricia Ragland, A Simple Sexy
