The thought of rebranding your logo can be daunting—you likely put time, money, and passion into establishing your brand identity. But if famous logo rebranding examples have taught us anything, it’s that the right logo can make all the difference. There are many reasons why a brand might choose to revamp their logo. Market research, change in brand values or
If you’re launching a business or looking to rebrand, you might want to know how to choose a logo designer. Choosing the right designer is one of the most important decisions you make when launching a business. The right logo does much more than look pretty—it commands attention, tells your brand story, communicates your vision, and elicits emotion. Your logo
Thinking about rebranding your logo? The decision to rebrand isn’t always an easy one. Maybe you sank time and money into creating elements of your brand early on in your business only to find they don’t resonate with your target customers. Or perhaps your business has changed or evolved and you need updated brand elements to reflect the change. Whatever
Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely unrecognized, but they have the power to make and
Why you need to research your competitors as a part of your logo design and branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in your market. When you know what your competitors’ brands
Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with your logo, and how it fits into your overall
There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to help simplify the process. You don’t need to be
Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable, unique, timeless, and versatile. That means avoiding the following beginner
Color is emotional. It evokes certain feelings in everyone whether they realize it or not. And while those feelings will differ person to person, they can’t be avoided. Seeing is Believing Because color is tied so closely to emotion, it affects everything, especially everyday decision making. And when it comes to purchase decisions, color is key. When consumers see a
One of the most important parts of your brand identity is choosing a color palette for your brand. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all of your
