What You Need to Know About Using Fonts
November 12, 2019
Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes largely unrecognized, but they […]
14 things you should know about your competitors before you design your logo and brand
November 5, 2019
Why you need to research your competitors as a part of your branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in your market. When you know what your […]
How to create a unique and memorable logo in 8 steps
October 8, 2019
Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with your logo, and how […]
How to pick a font for your logo?
September 3, 2019
There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to help simplify the process. […]
10 Beginner Mistakes You Should Avoid When Designing Your Logo
August 6, 2019
Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable, unique, timeless, and versatile. […]
An Appetite for Color
July 9, 2019
Color is emotional. It evokes certain feelings in everyone whether they realize it or not. And while those feelings will differ person to person, they can’t be avoided. Seeing is Believing Because color is tied so closely to emotion, it affects everything, especially everyday decision making. And when it comes to purchase decisions, […]
7 steps to choosing a color palette for your brand
July 2, 2019
One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all of […]
How color affects how your customers feel?
June 11, 2019
Colors are very important when it comes to branding and design. In fact, almost 90% of consumers cite color as a primary factor in their buying decisions. In order to make a thoughtful decision when choosing which colors to use in your design and packaging, it’s helpful to understand color psychology. The components of […]
How to make a mood board for your brand?
May 7, 2019
One of the first parts of creating a brand identity is making a mood board. It’s the step when you take all of the information you’ve gathered about your brand and then begin to intuitively transform it into a cohesive visual style. What is a mood board? A mood board is a collage […]
Alternatives for Plastic Packaging
April 9, 2019
A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic can […]