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Logo design

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Logo design

type-and-your-brand

What You Need to Know About Using Fonts

  Is Font Important? There are 100,000 types of font and counting. That might sound like a pretty high number, but it makes sense when you think about it. Fonts are used in practically everything we see – stores, signs, websites, license plates, you name it. The importance of fonts goes[…]
Design your logo. Woman sitting behind a desk working on a laptop researching her competitors to design a logo design.

14 things you should know about your competitors before you design your logo and brand

Why you need to research your competitors as a part of your logo design and branding process One of the key parts of creating a brand identity is researching your competitors. This is an essential step in the process because it will help you create a brand that is distinctive in[…]
How to create a unique and memorable logo in 8 steps

How to create a unique and memorable logo in 8 steps

Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with[…]
How-to-pick-a-font-for-your-logo

How to pick a font for your logo?

There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to[…]
10 Beginner Mistakes You Should Avoid When Designing Your Logo

10 Beginner Mistakes You Should Avoid When Designing Your Logo

  Are you designing your own logo? It’s an exciting process, and I hope you’re enjoying it! Logo design is a complex process, and it’s easy to want to take shortcuts. However, those so-called shortcuts will leave you with a poorly designed logo. You want your logo to be simple, memorable,[…]
Appetite_for_Color

An Appetite for Color

  Color is emotional. It evokes certain feelings in everyone whether they realize it or not. And while those feelings will differ person to person, they can’t be avoided.   Seeing is Believing Because color is tied so closely to emotion, it affects everything, especially everyday decision making. And when it[…]
Slices of different types of vegetables and some fruits all ranging in colors of green.

7 steps to choosing a color palette for your brand

One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive[…]
Sliced passion fruit bundle laying on a light pink backdrop.

How color affects how your customers feel?

Colors are very important when it comes to branding and design. In fact, almost 90% of consumers cite color as a primary factor in their buying decisions. In order to make a thoughtful decision when choosing which colors to use in your design and packaging, it’s helpful to understand color psychology.[…]
make-a-mood-board-for-your-brand

How to make a mood board for your brand?

  One of the first parts of creating a brand identity is making a mood board. It’s the step when you take all of the information you’ve gathered about your brand and then begin to intuitively transform it into a cohesive visual style.   What is a mood board? A mood[…]