Now that globalization has become a standard in the marketplace, we’re beginning to realize something…sometimes it’s better to keep things local. Manufacturing on our home turf allows for faster, cheaper production, easier communication between parties, and support of American jobs. In the beauty market, consumers are more concerned than ever about the ingredients they… Continue Reading
One surefire way to commune with nature used to be a walk on a tree-lined path, or looking out the window. Life combines earth, water, air, and the sun to provide sustenance. In a time when air is bottled and the outside world has been transformed into a technological concrete jungle, mindfulness may be the… Continue Reading
If you ever want to hide the truth, announce to the world what you want them to believe. Certain brands think that by making claims about their products, they can will their declarations into validity. Gone are the days of blindly accepting claims and considering associations as good as true. Coke may not be the… Continue Reading
The beauty industry generates approximately $60 billion in sales each year. Competition for customers is fierce, and getting noticed is vital to the success of a brand. Stowaway Cosmetics was founded by Chelsa Crowley and Julie Fredrickson, a beauty expert and a serial entrepreneur, who combined their strengths into a brand women love. Both women… Continue Reading
Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in mind. The popular new… Continue Reading
Logos can go right, or on the flip side, terribly wrong. People need to see your brand many many times before it makes an impression on them and even longer before they will consider buying from you. The logo is the often the first impression, so it is important to get it right from the… Continue Reading