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Marijuana_packaging

Cannabis continues to boom

A Flourishing Industry Despite legal inconsistencies regulating the industry, Cannabis continues to boom. It seems to be growing exponentially, with more and more Cannabis-based businesses and products entering the market place daily. This industry is thriving in every sense of the word, and so are its investors. Part of the reason[…]
Ketoscience_package_design

The Keto Craze

The Rise of Keto Have you heard of these popular diets – Paleo, Raw Food, Whole 30, Vegan, Gluten-Free? If you are food entrepreneur or creative in the food space, you have likely heard of most of them. As business owners and creatives, we need to keep up with the diet[…]
The Future of Plastics

Consuming plastics: you are what you eat

Eating Plastic Plastic consumption is an all time high. The New York Times just released an article that a new study shows microplastics are in our gut. Because there is so much of it in the ocean, we cannot avoid it. Tiny particles of plastic are consumed by fish and other[…]
men's grooming

Makeup & Skincare for Men: The Hot New Beauty Market!

Making Progress Makeup has a long and colorful history. While people may think that makeup has always been, exclusively, a woman’s product, that just isn’t the case. Men have been using makeup as far back as 4000 BCE. Many different cultures, from the ancient Egyptians to the 18th century French court,[…]
cashierless_stores

How cashier-less shopping will change the customer experience

Everyone’s favorite online retailer is making waves yet again. Industry giant Amazon is expanding beyond e-commerce with cashier-less brick-and-mortar stores. And while this may sound very surprisingly, it actually makes sense. Brick-and-Mortar Even though people have been relying on online shopping more and more, most spending still occurs in physical stores.[…]
Brand_intimacy

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a[…]
New GMO Regulations

Ins and Outs of the New GMO (BE) Labeling

GMOs is a hot topic. And if you own a food product or beverage, you’ll want to pay attention to these new proposals, because they could effect you and your product business. In recent years, savvy health-conscious consumers have been asking what is in their food and putting pressure on the[…]
Cannabis_product_packaging

Cannabis: A Changing Identity

Just a few years ago, Cannabis was seen as a societal taboo. As an illegal substance, it had less than desirable reputation, much like alcohol had when prohibition ended. And even though its legalization is now spreading through the U.S., it still evokes a negative response in some people. That said,[…]
heart-driven-branding

From the Heart: Purpose-Driven Branding

Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for[…]
Creme_de_Mint_package_design_award

Winner of Three Awards, Two Brands

Celebrating Three Wins in a Packaging Competition We are thrilled to announce that our 42 Dubonnet and Farafina brands have won three awards in a packaging competition this year. These awards are a testament to the hard work, creativity, and excellence that went into designing and producing our award-winning packages. We[…]