Insatiable: Delectable Designs for a Seductive Scent Line
As part of the design team at Victoria’s Secret, I created the designs for the launch of the new fragrance line, including body wash, body cream, and body spray packaging and branding. Victoria’s Secret Insatiable is a tantalizing, decadent confectionery fragrance. I wanted the brand to look and feel irresistible, like savoring a box of tantalizing chocolates. It pampers and scents skin with irresistible sweetness, satisfying the senses and creating a deliciously sexy atmosphere. Key Lime Lust, Watermelon Tease, and Chocolate Craving—three enticing, ravishing scents that can’t be denied.
Victoria's Secret
- Brand identity
- Package Design
The Project:
Body Wash, Body Cream,
& Body Spray Packaging
Brand Identity and Logo
Firstly, we wanted the imagery of the brand to evoke impulse and yearning. To achieve this, we used e script typeface mixed with an open face font, reminiscent of Parisian allure.
Gift Set Design
The retro shaped metallic background on the label is inspired by upscale chocolate and candy labels and delectable delicacies, rich and appetizing. We also wanted to create that same feel in the packaging. To the packaging concept we added a fishnet stocking-inspired pattern to the bottle, which created an element of sexiness and sensuality. As a result, the label design exudes deliciousness, lust, and indulgence.
The results
As a result of Lauren’s and the design team’s work, the Insatiable fragrance line included body wash, body cream, and body spray packaging and branding that aligned with Victoria’s Secret’s alluring image and created a brand essence of irresistibility, delicacy, and desire. The designs set the stage for a successful launch of the new line.
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