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Simply Sharon’s: Telling a Brand Story Through Packaging Design

Eco friendly food packaging design for Simply Sharon's in cheerful yellow with parasol symbol and sun outline across the top of label.
Project Info
Brand/Client: Simply Sharon’s
Industry: Food & Beverage
Designed by: Crème de Mint
Location: Miami, Florida
Expertise Provided
Brand Identity
Package Design
Print Design
Digital Marketing
Creative Deliverables
Brand identity
Package design
Business card design
Website design
Print ready artwork mechanicals
Awards
American Package Design Award, Graphic Design USA

The Challenge: Eco Friendly Food Packaging Design for a Cookie Brand

Simply Sharon’s is a gluten-free, dairy-free, and vegan dessert company dedicated to the owner’s late mother, Sharon. They came to Crème de Mint for a logo and eco friendly food packaging design.

The brand had a powerful origin story—the owner and her mother suffered from a shared health condition, lupus. The condition itself is incurable, but the owner was able to improve her symptoms and ease her suffering through lifestyle changes—staying out of the sun and following a gluten-free, dairy-free, and vegan diet. She learned about the power of diet and how it can impact a wide range of medical issues. 

That’s how the brand was born—the founder wanted to offer delicious desserts to others with dietary restrictions. The packaging design needed to highlight their story and show the brand’s commitment to creating flavorful, allergen-friendly food for dessert lovers.

The Project 

Before

Before the eco friendly packaging redesign, Simply Sharon's had a black and white label design.

After

Simply Sharon's eco friendly food packaging design for labels with warm earthy colors, inviting designs, and logo above ingredients list.

Brand Identity and Logo

Before:

Simply Sharon's eco friendly logo before the redesign in all black font with an illustration of a little girl holding an umbrella for the food packaging design.

After:

Simply Sharon's eco friendly logo in purple script and red decorative fonts with parasol symbol as the apostrophe for the food packaging design.

The original packaging and logo lacked personality. It was plain, unmemorable, and devoid of the story that made the brand special. We wanted to play up the brand’s story in the designs. Our goal was to create brand materials that inspired trustworthiness and warmth so customers felt like they were purchasing homemade goods from a friend.

We designed the logo with that goal in mind—to be personable and full of positive energy. The parasol symbol as the apostrophe symbolizes the story (the founder and her mother had to avoid direct sunlight). It also added a touch of whimsy perfect for a dessert brand. 

For the brand colors, we used a primary palette of blue, red, and pink to evoke trust, energy, and warmth. 

The typeface of ‘Simply’ is Shelby Regular—a scripted font that adds a personal touch to the logo. We balanced that with Vulpa Regular for the word ‘Sharon’s,” a serif font that reflects authenticity and tradition.

The Package Design

Eco friendly food packaging design for Simply Sharon's in cheerful yellow with parasol symbol and sun outline across the top of label.

We added an extra parasol symbol along with a sun along the top to reinforce the brand story. The colors of the packaging are inviting and appealing. 

Eco friendly food packaging design for Simply Sharon's, showcasing pistachio, cashew and almond cookie flavors.

The package is green and eco-friendly, using a biodegradable, compostable plastic pouch and recycled paper and vegetable inks for the tag. This aligned with the brand values and the founder’s commitment to sustainability and health.

Business Card Design

We also designed memorable, eye-catching business cards for the founder that aligned with the brand identity and allowed her to promote the brand and make connections.

Simply sharon's business cards in warm beige with red design elements, arranged in stacks to show front and back.

To create consistency across all channels, we also updated the brand’s former website to align with the new image and style.

The Results

Our designs aligned with the brand story, vision, and values. It replaced their original plain packaging with eye catching packaging that told their story and helped bring their products to life. The package design also won the 2015 American Package Design Award from Graphic Design USA.

Simply Sharon's business cards in warm beige with red design elements, arranged in diagonal rows to show front and back.