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How to create a unique and memorable logo in 8 steps

How to create a unique and memorable logo in 8 steps

Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with[…]
A brand guide to pet supplements

A Brand’s Guide to Pet Supplements

As people have become more concerned about their own health, their pets are not far from mind. At least 72% of pet owners feel that their pets are family members and want to care for them the best they possibly can. That is why, as the market for human health supplements[…]
How-to-pick-a-font-for-your-logo

How to pick a font for your logo?

There’s a good chance that your logo is mostly typography, so picking the right font is one of the most important things you can do to ensure that you have a remarkable logo. It’s easy to get overwhelmed with all of the fonts out there, so I’ve designed this guide to[…]
Slices of different types of vegetables and some fruits all ranging in colors of green.

7 steps to choosing a color palette for your brand

One of the most important parts of your brand identity is choosing a color palette for your brand. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and[…]
make-a-mood-board-for-your-brand

How to make a mood board for your brand?

One of the first parts of creating a brand identity is making a mood board. It’s the step when you take all of the information you’ve gathered about your brand and then begin to intuitively transform it into a cohesive visual style. What is a mood board? A mood board is[…]
how to think like a designer

How to think like a designer and gather inspiration for your logo

Because the best logos are simple, you may think that it should be easy to make a logo for your business. But in reality, the process of logo design requires you to make lots of creative connections, and that’s not always a straightforward process. Whenever I start the logo design process,[…]
5 questions to ask to define your brand

5 questions to ask to define your brand

Without a clearly defined brand, it’s nearly impossible to make design choices that communicate in the way you want them to. And if you want a brand that conveys your values, story, and unique way of serving your customers, it’s essential to ask yourself the right questions. Here are some of[…]
men's grooming

Makeup & Skincare for Men: The Hot New Beauty Market!

Making Progress Makeup has a long and colorful history. While people may think that makeup has always been, exclusively, a woman’s product, that just isn’t the case. Men have been using makeup as far back as 4000 BCE. Many different cultures, from the ancient Egyptians to the 18th century French court,[…]
Brand_intimacy

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a[…]
New GMO Regulations

Ins and Outs of the New GMO (BE) Labeling

GMOs is a hot topic. And if you own a food product or beverage, you’ll want to pay attention to these new proposals, because they could effect you and your product business. In recent years, savvy health-conscious consumers have been asking what is in their food and putting pressure on the[…]