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business startup

Business woman texting and checking emails on iPhone with an analytics report on table.

From a Florida Email Marketing Agency: Why Email Should Be Your First Strategy

Many businesses in Florida are asking whether email marketing or social media is a stronger strategy. In the world of social media, many business owners neglect the most powerful marketing tool they have at their disposal—email marketing.  But neglecting your email list could be a big mistake. Not only is email[…]
Small business bars of soap lined up in diagonal rows, showcasing up close shots of pastel pink and green retail packaging design boxes.

Retail Packaging for a Small Business: How to Prepare Professional Packaging that Sells

Navigating retail packaging for a small business can be tricky. How do you know your packaging looks professional? Will retailers and wholesalers respond to your designs? Does your packaging show that your product can sell successfully?  Your packaging can make the difference between securing retailers or being passed over for other[…]
Woman pouring a dark alcohol into a glass with other liquor brands in the background.

How to Start a Liquor Brand (Even if You Don’t Own a Distillery)

Have you ever wondered if starting your own liquor brand is possible?  The spirits industry is thriving, growing in revenue year after year. From liquor to ready-to-drink cocktails, millennials and Gen X prefer spirits over beer and wine.  There’s plenty of money to be made in the industry. Why shouldn’t you[…]
Alkaline Herb Shop website mockup featuring different views of their site homepage on an iPad, iMac and iPhone.

Redesigning Your Business Website: When to Do It and How to Do It Right

If you’ve noticed a drop in traffic or a lack of engagement, you might be wondering if redesigning your business website is right for you.  Rebranding and redesigning should always be a careful consideration. You want to make sure that you’re redesigning your website for the right reasons.  You also want[…]
How to start your own makeup line of lipsticks in a variety of shades for different skin types.

How to Start Your Own Makeup Line (Even With No Business Experience)

Have you ever thought about how to start your own makeup line? You have the passion, you have the knowledge—but can you really create a business out of it?  The good news is, the answer is yes! Many makeup brands started with just passion and a dream to share that passion[…]
Juicera juice brand product photography "clinking" juices in the air.

How to Start Your Own Juice Business: From Concept to Creation

If you have a passion for making your own juice, you might be thinking about how to start your own juice business!  Many successful juice businesses started small, with just a passion for health and a drive to be an entrepreneur.  But starting a juice business that actually lasts and thrives[…]
Grocery bag filled with yummy green veggies and vegan tzatziki product.

How to price a food or beverage product?

Determining how to price a food product can seem overwhelming. From profit margins to manufacturing costs to everything in between, you have a lot of factors to consider.  Price too high and your product might not sell, but price too low and you can’t make any money off of your business. […]
Skincare products placed on a wooden block lined up with baby's breath in the background.

How to Launch Your Own Skincare Line: From Foundation to Marketing

If you’re passionate about skincare, you might have considered launching your own skincare line. After all, you’ve experimented with different brands, developed a feel for what works and doesn’t, and watched many brands gain success! Now is the perfect time to start your own skincare brand. The skincare industry is thriving,[…]
Business woman researching an online b2b wholesale marketplace on laptop.

Online B2B Wholesale Marketplaces: How to Sell Your Product to Stores by Letting Them Come to You

Online B2B Wholesale Marketplaces: How to Sell Your Product to Stores by Letting Them Come to You Have you ever considered using a B2B wholesale marketplace for your product business? At some point after you launch, you’ll likely start to wonder how to sell your product wholesale (working with a third[…]
Business woman researching how to sell her product in stores on laptop in home office.

How to Sell Your Product to Stores: From Finding the Right Retailer to Pitching Successfully

As a new business owner, you might wonder how to sell your product to stores. Partnering with retailers is one of the best ways to increase your sales early on in your business. You’ll get to take advantage of their built-in customer base and get your product in front of new[…]