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42 Dubonnet Mascara

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media, and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. One of the key strengths of retro packaging is it can feel personal and homemade, especially nowadays, many people want something that feels[…]

Make Your Packaging More Personal and Engaging

In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by[…]
All Aboard - Stowaway Cosmetics

All Aboard: Stowaway Cosmetics

The beauty industry generates approximately $60 billion in sales each year. Competition for customers is fierce, and getting noticed is vital to the success of a brand. Stowaway Cosmetics was founded by Chelsa Crowley and Julie Fredrickson, a beauty expert and a serial entrepreneur, who combined their strengths into a brand[…]
A-Successful-Product-Launch-Begins-with-the-End-in-Mind

A Successful Beauty Product Launch Begins with the End in Mind

Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in[…]
looking for a kitchen space in miami

Looking for a commercial kitchen for your food product?

One of the toughest aspects of starting a food business in Miami is finding a commercial kitchen or co-sharing kitchen space to make your food or beverage product. Initially you may be able to make your food product out of your own kitchen if your product falls under the Florida Cottage[…]
Selling food from your kitchen

Can I make and sell food from my own kitchen?

Have your friends and family been telling you that you should sell your delicious cookies or tasty jam? Or perhaps you are thinking about digging up an old family recipe? You are certain if everyone had a chance to taste your prized  food or beverage that it would sell like hot[…]
product naming

7 golden rules of naming a product

Naming a product can be a tricky process. Product names can veer from the traditional, The Art of Shaving, to the snarky, like Wet-N-Wild’s brown nail polish color, Checkin’ Into Rehab, to the nonsensical like Fruux, the name of a synchronizing company. Product names have to create an emotional connection and[…]