Five Star Food Packaging Design Agency
Crème de Mint has helped health-conscious, allergy-friendly, and naturally-derived food brands build trust and connection with their customers through food packaging design for more than a decade.
Our designs are focused on highlighting what makes your brand special and what consumers are looking for. We understand consumer needs and trends and can help you resonate with your audience.
Successful Product Case Studies
MiSO Good
A craveworthy packaging makeover for an authentic Japanese organic soup brand pops on the shelves and leads to in-store and e-commerce success.
Juicera
Cold-pressed juice company goes from selling door-to-door to over 150 vendor partnerships, including Whole Foods.
Tio Gazpacho
Minimalist fresh design showcases Spanish-inspired drinkable soup brand and leads to success and an acquisition by General Mills.
Ketoscience
Powerful packaging design establishes the value and quality of a ketogenic shake and bar line, leading to a thriving brand sold in Target, Amazon, Walmart, and other major retailers.
Rapid Fire
Stunning redesign for ketogenic coffee brand packaging elevates the brand, helping it sell in Target, Amazon, and Walmart.
Contact us for a free consultation now!
Make Your Product Stand Out With Innovative Designs
Food packaging design requires an experienced touch. Our process leverages our expertise to help guide you at every step. The result? Premium, innovative, memorable food packaging design that transforms your vision into a craveworthy brand.
The process typically takes 4-6 weeks from onboarding to final delivery. We offer expedited services when possible.
Contact us today to see if you qualify!
Our Food Packaging Design Process
Our Team Cares
About Your Success
BRAND EXPLORATION
The process starts with an in-depth questionnaire and kick-off call to explore your packaging needs and get to know your brand.
We’ll ask details about:
- Your packaging and materials (including wrappers, boxes, bottles, or cartons)
- The opacity and shape of your container
- Where you want to ultimately be selling (Whole Foods? Small mom-and-pop shops? E-commerce?)
- Special certifications or features (GMO-free, cGMP, vegan, dairy-free, etc.)
- Unique or special ingredients
- Your target audience demographic
The story of what makes you and your brand special - Your brand’s values, mission, and commitments
The details are vital in food packaging design—how will the design look on a cellophane wrapper vs. a paper bag? Is the food visible beneath the wrapper? How can we convey freshness and tell your story? The information we gather will help us answer these questions.
Every team member involved in the design process reviews your questionnaire and interview so that each step is created with your brand’s story and your product and packaging details in mind.
Explore Ways to
Express Your Brand Values
BRANDING STRATEGY
Along with the exploration into your brand, we offer individualized food packaging suggestions and strategy. We’ll discuss your budget, your unit order numbers, and your possibilities, offering our insights and alternatives to level up your packaging.
We might suggest:
- Different packaging materials to convey premium branding
- Alternative lid colors or materials for specialty juice or soup bottles
- Sustainable packaging alternatives, such as biodegradable cellophane or bamboo lids
- Biodegradable or eco-friendly bottle materials
- Recyclable paper or wrappers
Screen printing options - Vegetable dye ink to align with sustainable brand values
- Unique or innovative design ideas
- Brand voice directions
- Messaging concepts to appeal to your unique audience
We’ll also answer your questions about:
- FDA regulations and compliance guidelines
Certification processes - The most important special features to highlight
- Barcodes
- Trademarking
- And any other food packaging design questions you have!
Unique Packaging
Mood Board Concepts
MARKET RESEARCH
We believe that research and knowledge lead to intentional designs.
Our team conducts research on:
- Market trends in your industry
- Consumer preferences, user experiences, and common complaints
- Current industry competitors
- Trending typography, icon styles, and colors
- Successful language and brand messaging directions
From there, we tune into how your brand serves your audience the way that nobody else does—and how our designs can stand out from the crowd while connecting with your target customer.
CONCEPTUALIZATION
Then, it’s on to the creative side! Our team brainstorms and creates 2-3 unique branding concepts into visual mood boards.
These boards show you:
- The inspiration behind the concept
- How and why it connects to your audience
- Typography styles
- Color palette
- Design and branding inspiration photos
You’ll provide feedback and ultimately select one direction for the brand. The goal for the mood boards is to visually define the direction for your brand, ensuring that you know what to expect from the branding and packaging. so there are no surprises when we dive into the branding and packaging. You will know what direction we are heading because the mood board direction is the jumping off point.
The mood boards are yours to keep, and can be used to drive future marketing and branding efforts or to communicate your brand essence to your team.
Craveworthy Design Options
BRAND IDENTITY & PACKAGING DEVELOPMENT
Once a strong branding direction is in place, our team begins the official design:
- Our copywriter crafts your packaging copy, working closely with the designers on the print layout.
- Our designers create your logo and packaging design with your target customer in mind, incorporating images, icons, and all written and visual elements. We can use your dielines or create them for you.
- Our creative team also develops a branding presentation, bringing your brand to life with 3D images so we can visualize not just what our designs look like, but also in your customer’s hands and on the shelves.
- We quality check every aspect of your packaging, printing out the dielines and visualizing the final design layout from every angle.
Print-ready Packaging
REVISION & REFINEMENT
Our process leans on collaboration.
In this step, we:
- Invite you to review the copy and the designs and provide feedback
- Collaborate with you where needed, offering our guidance and expertise in the industry
- Refine our designs and copy so you get the perfect packaging!
We offer up to 3 rounds of revision as we work together to create your vision.
We communicate with you at every step, welcoming your input along the way. No matter where we are in the process, we’re happy to provide guidance and answer questions—we’re just an email away!
Ethical Pricing for
Purpose-Driven Brands
Our packaging design services start at $5000.
We believe in transparent pricing with no hidden fees—once we understand the scope of your project, we’ll create a detailed breakdown showing you exactly what the price will be and what is included.
Deliverables typically include:
- Visual mood boards in pdf form, showcasing 2-3 design directions
- Packaging copywriting, including product details and brand messaging
- Packaging design, including all written and visual elements (copy, icons, typography, imagery, layout of nutritional facts, certifications and stamps, barcodes, etc.)
- Up to 3 rounds of revisions at no additional cost
- Final design layout on dieline and print-ready pdf files
As a full service branding agency, we also offer other services including brand identity and logo design, website design and copywriting, Amazon page design and copywriting, and marketing materials to be used with vendors and at expos, ensuring that your brand is aligned visually and through the written word across all mediums.
Ready to learn more?
Contact us for a FREE consultation to get started.
Ready to learn more? Contact us for a FREE consultation to get started.
Experts in Food
Industry Regulations
The food industry includes no shortage of requirements, regulations, and compliance guidelines. But when you work with an experienced packaging design agency like us, we can guide you through the hoops and offer strategy and assistance.
We understand what you’re allowed to say and how you’re allowed to say it. We know what it takes to receive organic or cGMP certifications. Whatever you need, we can point you in the right direction and ensure that your packaging is authentic, transparent, and compliant.
We also know how to display your icons, certifications, and special features in a visually appealing way, creating interest and highlighting the benefits of your food products.
Food Product Design and
Manufacturing Assistance
One of the best ways to stand out on the shelves is with innovative product design. We also offer specialty juice and bottle design services. We’ve partnered with companies such as Captiva Containers to produce out-of-the-box bottle designs that speak to consumers.
Need help with manufacturing and printing? It can be hard to track down reliable vendors who are experienced in the food industry. Depending on your product, you might also need a co-packer to help produce large quantities for vendor partnerships.
Our Scale Up Guide can help you find the right vendor!
If your manufacturer or printer has any questions or concerns about the designs, we’re happy to connect with or collaborate with them—we want your product to be successful!
This unique bottle design is reminiscent of both a flask and a medicine bottle, attracting a young crowd and creating a memorable customer experience.
Specialists Across Diverse Food Sectors
We’ve worked with food businesses all across the industry, and we understand the unique challenges of each sector!
Organic
We can offer guidance and insight into compliance guidelines and incorporate your certification icon into your packaging.
Specialty Juices
We don’t want your specialty juice brand to look just like everyone else’s. Our designs highlight what makes your product special—from cold-pressed processes to unique ingredients.
Allergy-friendly
Allergy-friendly brands need their food packaging design to elicit a sense of trust and transparency. We understand compliance regulations and know how to create informative icons that keep your consumers safe and establish you as a trustworthy source of allergen-free food.
Let’s Create Your Food Packaging Design!
Meet Our Food Packaging Designers & Copywriter
LAUREN CASGREN-TINDALL
Principal
Lauren Casgren-Tindall is the founder of Crème de Mint and has been creating powerful, innovative designs over the past 15 years for companies such as Benihana, Juicera, Farafina, Iberico Club, MiSOgood, and Expressed Juice.
Emilce Borz
Art Director
Emilce Borz is a passionate art director with over 15 years of experience in branding and packaging, working with clients such as MiSO Good, SurfSnax, Tinto, and Notorious Pink.
JULIANA TIPTON
Senior Designer
Juliana Tipton is a multi-faceted graphic designer with over five years of experience in print, packaging, and digital design, working with companies such as Green Flash Brewing Company and Suja Juice.
SHASTA NORRIS
Project Manager / Senior Designer
Shasta Norris is a detail-oriented graphic designer with over 10 years of experience in packaging, product development, and marketing for consumer packaged goods, working with clients including SurfSnax, MiSOgood, and Ananda Food.
Cassie Henderson Nguyen
Copywriter
Cassie Henderson Nguyen is a copywriter specializing in sales and branding with over six years of experience crafting packaging copy, working with brands such as Teamotions, Alkaline Herb Shop, and SurfSnax.
