Basic Instinct: Stunning Gift Set Designs to Accompany a Fragrance
Victoria’s Secret Basic Instinct was a daytime fragrance of sweet, floral tones tied together with a light fruity essence. I managed the promotional gift set design for the fragrance. The goal was to design gift box packaging that aligned with the existing brand image, essence, and colors.
Design Gift Box Packaging
for Victoria's Secret
Our goal was to design gift box packaging for Victoria’s Secret spring promotion. We took the deep purple and black brand colors and applied a fun floral design to the box. For the second gift set option, I designed this chic, smart purple handbag that came with the Basic Instinct set inside. The silver grommets and studs to add a pop of visual interest while maintaining the stylish simplicity.
For this gift set, we incorporated the black and purple into the handbag, adding a lace up design on the side as a sexy twist, inspired by haute couture of the season. The gift box combines hand sketched florals and watercolor patterns to establish a sense of romance and intrigue.
We collaborated with the manufacturers, sending swatches, refining the design, and working through issues to create alluring gift sets that brought attention to the brand. As a result, the handbag gift sets adorned the shelves in the stores, complementing the brand and enticing customers.