|Brand: Ahead Coach & The Confident Trader|
Client: Ahead Coach
Industry: Business & Retail
Designed by: Crème de Mint
Location: Miami, Florida
Email newsletter design
Business card design
Website banner design
The Challenge: Designing a Business Coaching Brand
Ahead Coach is a mindset business coaching brand for day traders that helps them overcome the mental blocks that cloud their judgment. Significantly, these can keep them from making consistent profits and succeeding with trading. So, Agnieszka Wood, the Trading Mindset Coach, created her company to address this need. Ahead Coach needed cohesive branding, including logo design, mood boards, email newsletter design, business cards, and a website banner, that represented confidence, trustworthiness, and warmth. Further, she needed these elements to encourage struggling traders to seek the help they need to succeed. The brand also needed copywriting and a name for a signature eight week course they were launching.
The Project: Mood Boards, Brand Identity and Logo Design
Logo Mood Boards
Crème de Mint created mood boards that highlighted two concepts for the branding and logo. To illustrate, concept one highlighted iconic language, using UX elements, which would reinforce brand recognition and grab attention. Then, concept two emphasized typographic language, using a minimalistic, modern approach that focused on bold fonts and captivating headlines. Finally, the mood boards presented the visual inspiration, color palette, and font concepts for each direction.
Brand Identity and Logo Design
Crème de Mint wanted the logo to be inviting and engaging, and so paint a picture of a successful future. Accordingly, the “AC” becomes an arrow that points ahead, representing movement and traction. The symbol contains dimensions, attracting the eye and offering a growth-oriented atmosphere.
The color palette of vivid orange and magenta symbolizes warmth and encouragement. For the typography, we chose Montserrat Bold and Montserrat Light, creating balance and weight.
Crème de Mint also designed a brand presentation that dove deeper into our vision for the brand. We created the tagline, “Coach Your Head. Launch Your Life,” to evoke a belief in possibility and progress. The presentation gave a cohesive look at the way the elements would work together to establish the brand identity, contribute to brand recognition, and reflect the company’s essence.
Course Design and Name
For the brand’s course, we wrote the copy, created the name, and designed the image. The brand’s name, “The Confident Trader,” communicated what set the course apart. Students will learn how to trade with empowerment and confidence, overcoming the mindset that holds them back.
Business Card Design
For the business cards, we reinforced the theme of progress and growth, using an arrow to represent moving upward and onward. The vibrant colors catch the eye and align with the brand identity, establishing a cohesive brand image.
Ahead Coach also needed a newsletter design that helped promote that unified brand image. So, Crème de Mint designed a newsletter header that incorporated the new logo, tagline, and brand colors. The header pops and commands attention while also creating a professional feel for the newsletter.
Crème de Mint’s designs subsequently helped establish Ahead Coach as a reliable authority for day traders. The designs were warm and encouraging, further communicating the message that success is attainable and help is available. We created a cohesive brand image that is eye-catching, recognizable, and memorable.