The Quick Guide to SEO Best Practices for Your Small Business

Woman working comfortable at a desk with a laptop, notebooks, iPhone, and other personal accessories.

You might already know about the importance of SEO best practices for your small business. SEO, or search engine optimization, is how you improve your search engine ranking so you can increase traffic to your site.  But understanding and implementing those best practices is easier said than done! From keywords to meta titles to alt […]

How to Find a Manufacturer for Your Product Business

Different types of juices laying on a marble table with plant decoration in the foreground.

When you’re running a product business, choosing a manufacturer is a big decision. It’s easy to get caught up in all of the other choices you need to make, from your tagline to your packaging to your website.  But without a reliable manufacturer, the entire system for your business will stall. Choosing the right manufacturer […]

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Person holding skincare bottles closeup photo.

Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose.  In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets.  Fortunately, there are some steps you can […]

Four Common Mistakes Businesses Make on Instagram (And How to Avoid Them)

42 Dubonnet social media Holiday Campaign images shown on iPhones displayed in slanted rows against grey backdrop.

For product businesses, Instagram offers a world of possibilities. There are more than 1.15 billion active users on Instagram, and 90% of those users follow at least one business on the platform.  The average conversion rate on Instagram is 1.08%, with an average order value of $65. When you start to do the math, it’s […]

Client Spotlight: Ahead Coach—The Journey of a Trading Success and Mindset Coach

From the time she was a child, Agnieszka Wood was a born entrepreneur. Even when she entered the corporate world, she always had a drive to envision business ideas and implement them.  She studied Neuro-Linguistic Programming and began to learn about psychology, self-empowerment, and personal development—themes that led her to understand why people strive, succeed, […]

Successful Business Owners Have These Things in Common

Woman entrepreneur sitting on a couch working on laptop in the comfort of her home.

So you want to launch a business? You’ve come up with an idea, and you’re ready to get started! But do you have what it takes to start a successful business?  Despite what you may think, business success isn’t just about having experience, investors, or money. Of course those are helpful, but they aren’t everything! […]