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product lines

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product lines
perfume displayed on green table

How to Design a Perfume Line: The Ultimate Guide

 Key Points Article Summary Successful perfume design requires thought, planning, strategy, and an understanding of the process from start to finish. From the perfect fragrance to custom perfume bottle design to marketing, we walk you through the steps to designing your perfume line.  How to Design Perfume to Sell The perfume[…]
how to niche down your product:showing 4 perfumes with white labels.

EPISODE 12: How to Niche and Become a Go-to Business

In this episode, co-hosts Lauren and Natalie discuss the importance of niching down for businesses. They explain how narrowing your focus can help pinpoint your target audience, save money on advertising, and build a strong brand following. They offer four different approaches to finding a niche: targeting a specific audience, offering[…]
women have a tough business conversation

EPISODE 11: Navigating the Storm: Mastering Tough Business Conversations

Want to feel more confident during tough conversations? When conflicts arise it can be tough to stand up to someone, gather information and respond clearly. This episode of Entrepreneur Minds Speak features Laura Lorber, an experienced family and civil mediator, as she shares invaluable techniques to master tough business conversations. LISTEN[…]
Person holding skincare bottles closeup photo.

Creating a Product Line that Sells (Even if You’re Just Getting Started)

Creating a product line that sells isn’t easy. Every year, thousands of businesses launch, and you’re likely to face competition, no matter what niche you choose.  In order for your product line to be profitable, you have to find a way to stand out, even in competitive markets.  Fortunately, there are[…]
Do-adaptogens-belong-in-your-product-line

Do adaptogens belong in your product line?

It’s no secret that modern culture is a perfect environment for stress. There’s so much to do in so little time, and finding quiet places or a spare moment for mindfulness is its own (stress-inducing) challenge. When it comes to the human body, a little bit of stress is actually a[…]