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product business

Blog

product business
Truth about Claims

The Importance of Packaging Claims

If you ever want to hide the truth, announce to the world what you want them to believe. Certain brands think that by making claims about their products, they can will their declarations into validity. Gone are the days of blindly accepting claims and considering associations as good as true. Coke[…]
Segmentation for Optimal Reach

Segmenting Your Audience

Competition is fierce and everyone wants to get a slice of the pie. Marketing departments are always looking for ways to connect with their brand’s targeted audiences. Every business, from a solopreneur to a large corporation, must court a specific audience consistently and in a way that addresses their specific pain[…]
Top_10_most_effective_strategies_to_sell_your_product

Top 10 Effective Strategies to Sell Your Product

Do you have a great product but aren’t gaining the traction you need? Targeting the right customer can make or break your launch. How do you get your new brand out there in front of the right people? Use these 10 sales strategies to reach your ideal customers 1) People buy[…]
A-Successful-Product-Launch-Begins-with-the-End-in-Mind

A Successful Beauty Product Launch Begins with the End in Mind

Whether you are looking to add to an existing brand or are an entrepreneur that is excited to start building a brand, many businesses only focus on the beginning rather than the whole picture. The exciting start of anything can be somewhat overwhelming, but one must begin with the end in[…]
The Crowd Has Spoken

Trend Oracle: See What Has the Soda & Dairy Companies Nervous

Soda is part of the national fabric. Some would argue it is almost a subconscious marketing victory, given the billions spent every year by manufacturers to get the message out to the world by sponsoring events and obtaining celebrity endorsements. The truth is that soda has widespread appeal, is readily available,[…]
Make your voice count

How to Get the Conversation Started about Your New Brand

New brands have a challenge: most consumers will stick with brands they know because it makes them feel as if they made the correct purchase last time by repeating the action. Consumers want to feel in the know, but not at the expense of their comfort. Brands need to educate, entice,[…]
Coffees-and-Tea

Coffee and Tea Trends: Grass-Fed Coffee, Probiotics and THC

For most of the world, the day is not complete without coffee or tea. The beverage industry now provides variations of these forenoon and daily delights. Teas and coffees are now readily available in colder options with added health benefits. Cold brews and salted caramel flavors are unique to the drinkable[…]
product naming

7 Golden Rules of Naming a Product

Naming a product can be a tricky process. Product names can veer from the traditional, The Art of Shaving, to the snarky, like Wet-N-Wild’s brown nail polish color, Checkin’ Into Rehab, to the nonsensical like Fruux, the name of a synchronizing company. Product names have to create an emotional connection and[…]

Should I Start This Business?

Businesses are a commitment and a way to challenge yourself when you are ready to tackle a new phase in your life. They also raise issues of both competency and confidence. If you are curious, “Should I Start a Business” and what kind of business should I start, download and fill[…]

Attracting Your Ideal Customer

Understanding your ideal customers and their pain points is the first step in being a successful business. While they may share similar struggles, every customer is singular. It is crucial to understand how each differs and how to address unique concerns without trying to please everyone thus, risking the dilution of[…]