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The_most_common_packaging_symbols

The Most Common Symbols on Packaging and Why They Are Important

With strict standards regulating the information found on product packaging today, it is no surprise that many products are covered in symbols, which can have many different meanings. Food products can have symbols related to ingredients, nutritional information, dietary restrictions, and allergens. Similarly, cosmetic products can have symbols for certain ingredients[…]
How to easily build a beautiful website for your product or service

How to Easily Build a Beautiful Website for Your Product or Service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools[…]
Is your brand human

4 Things You Need to Understand About Humans to Make Your Brand Stand Out

We humans receive thousands of marketing messages and images a day, from ads on Facebook to billboards to food labels at the grocery store. With all of those marketing communications buzzing around us, it makes sense that we ignore almost all of the marketing we see. It also means that, as[…]
Curology skincare pumped onto a hand of a pea sized amount.

How to Come Up With a Memorable Name for Your Product

When you run a product business, coming up with a memorable name for your product is vital.  You’re likely competing with hundreds of other similar businesses, so standing out matters. You want your product names to resonate with your potential customers and stick in their memories. But choosing a memorable name[…]
How to design packaging that your customers will love

How to Design Packaging that Your Customers Will Love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy. A definition[…]
Creme_de_mint_ecommerce_strategy

Strategies for Ecommerce Packaging Success

Over the last several years, ecommerce has exploded into a multi-billion dollar industry. And it is only expected to grow. According to Entrepreneur.com, in 2010 ecommerce retail totaled at $163.7 billion, and those numbers are projected to increase to $491.5 billion by 2018. However, this doesn’t mean your business will automatically[…]
3_steps_to_great_packaging

Great Product Packaging in 3 Easy Steps

We know that your product’s packaging can make or break a sale. The initial first impression on the shelf is everything. It can be overwhelming to know what type of style to use in your packaging…but it doesn’t need to be if you research and plan properly. Let’s take a look[…]
Knowing your target market

Your Target Demographic in Packaging

As we discussed in Custom is King, the demand for customized products is on the rise. This means that brands are being required to niche in different demographics. Knowing your target market The most successful small business owners understand that only a certain number of people will be interested in their[…]
42 Dubonnet Mascara

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media, and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. One of the key strengths of nostalgic packaging, also known as retro packaging, is it can feel personal and homemade, especially nowadays, many[…]

Make Your Packaging More Personal and Engaging

In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by[…]