Exiting Your Product Business: How and Why to Make a Shutdown Plan Before You Launch

Exiting Your Product Business- How and Why to Make a Shutdown Plan Before You Launch

If you’re launching a product business, the last thing you want to think about is what happens if you fail. But part of starting a business is planning ahead for all contingencies—including exiting your business. Somewhere down the line, you might come to the point where your business is no longer growing or bringing in […]

How to create a unique and memorable logo in 8 steps

How to create a unique and memorable logo in 8 steps

Do you want to make your own logo? Even though a logo can be very simple — sometimes, just a symbol or a few letters — it takes a lot of thought and intentionality to create a great one. You have to understand your brand, what you want to portray with your logo, and how […]

5 questions to ask to define your brand

5 questions to ask to define your brand

  Without a clearly defined brand, it’s nearly impossible to make design choices that communicate in the way you want them to. And if you want a brand that conveys your values, story, and unique way of serving your customers, it’s essential to ask yourself the right questions. Here are some of the best questions […]

A New Year’s Resolution for your Business?

business-resolutions-for-rebranding

  What are Business Resolutions? New year, new resolutions. At some point, nearly everyone tries to make resolutions to see improvements in their life at the start of a new year. Whether it’s starting a new diet, picking up a new hobby, or simply just trying to be more open-minded, resolutions are usually personal. But […]

Woman on Board: Why California’s new law makes good business sense

women_in_the_boardroom

  Making History Hundreds of bills are passed every year, so it takes a very noteworthy bill to catch attention and spark a nationwide conversation. One such bill, proposed in California, passed into law on September 30th. And even though it has been several weeks since it became law, people are still talking about its […]

How cashier-less shopping will change the customer experience

cashierless_stores

  Everyone’s favorite online retailer is making waves yet again. Industry giant Amazon is expanding beyond e-commerce with cashier-less brick-and-mortar stores. And while this may sound very surprisingly, it actually makes sense.   Brick-and-Mortar Even though people have been relying on online shopping more and more, most spending still occurs in physical stores. To capitalize […]

How to easily build a beautiful website for your product or service

How to easily build a beautiful website for your product or service

The days are over for waiting for your web designer to finish your website. I’m not here to talk you out of hiring me, but I understand the cost of paying a designer to build your website can be too high when you’re just starting out. There are so many tools out there to help […]

How to design packaging that your customers will love

How to design packaging that your customers will love

Empathy is the first thing you need in order to design packaging your customers will love. When you empathize with your customers, you gain a full understanding of their feelings and experiences. Without empathy, it’s almost impossible to design a product or packaging that your customers will eagerly buy.   A definition of empathy Merriam […]

How to Make a Truly Iconic Packaging Design

iconic brands tell stories

Every food and beauty company dreams of having an iconic brand, a brand that anyone can identify at a glance. Like those Starbucks cups that you can instantly recognize when you see people with them hurrying to work. Or the Coca Cola cans and bottles that make you suddenly feel the need for some sweet […]

How the FDA is Changing Nutrition Labeling and Why it Matters

Nutritional labels are changing

Did you know that the nutrition labels in the U.S. haven’t changed for 20 years? In the past 2 decades, scientists and researchers have made a lot of discoveries about how different ingredients affect our health, and the FDA is finally requiring package labels to reflect that research.   Nutrition label changes What’s staying the […]