Top-Tier Cosmetic Packaging Design Agency
Beauty Product Packaging that Feels Right. At Crème de Mint, we create stunning and engaging cosmetic packaging design that elicits emotion, inspires confidence, and conveys luxury and quality to your customers. Whether your beauty brand needs minimalist but effective design that highlights your commitment to clean beauty, or elevated appeal that embodies sophistication and glamour, we know how to take your branding to the next level.
With more than a decade of experience in the industry, we offer expert designs along with branding strategy and insight to help you stand out. We can guide you through every aspect of packaging and branding—from screen printing versus labels, to high-end luxury packaging to sustainable alternatives, from glass to bamboo to PCR—we’re here to be your brand partner.
We create packaging designs for all cosmetic products, ensuring that the branding across your entire line is cohesive and connected, telling a story from beginning to end.
Our Beauty Packaging Case Studies
42 Dubonnet
Award-winning 1920’s-inspired packaging design and brand identity spark interest in a beauty brand built on mystery, allure, and glamour
Skin Sauvage
Warmth, confidence, and natural wonder inspire premium packaging design and brand identity for beauty brand by Marina Dedivanovic.
Pink
Victoria’s Secret Pink fragrance packaging goes from mundane to spirited with a full brand evolution.
Megan & Co.
Elegant redesign brings new life to rural beauty and wellness brand, creating a high-end feel and leading to eCommerce success.
Contact us for a free consultation now!
Fragrance Branding and Packaging Design—From International Brands to Boutique Startups
Fragrance branding and packaging has always been a cornerstone of our business. We’ve worked with boutique startups just launching their product lines to world-renowned brands, creating packaging that engages and inspires.
With over a dozen unforgettable fragrance lines in our portfolio, we understand how to convey the scintillating scent of perfume through the package—to pique consumer interest and paint the picture of your fragrance with our packaging design.
Our founder spent several years designing packaging at Victoria’s Secret and Avon, creating luxury designs and paving the way for the launch of many thriving fragrance lines, including Hervé Léger Homme and Outspoken by Fergie.
Perfume Packaging Design Process
BRAND EXPLORATION & STRATEGY
Our perfume packaging process begins with understanding your brand, your vision, and your target audience. The process includes:
- A deep-dive interview to ask about your bottle materials, colors, shape, size, and more (along with your brand’s story, values, and target audience)
- Strategy about potential changes to your bottle to level up your branding and convey a premium, luxury experience for your customer, based on your budget and manufacturing capabilities
- Market research, competitor research, and beauty trend research to ensure that we are on top of packaging trends in your niche
The curvaceous, stiletto shaped bottle design feels supple and electric, while the pink hue conveys femininity and sensuality.
CONCEPTUALIZATION
- The inspiration behind the concept
- How and why it connects to your audience
- Typography styles
- Color palette
- Packaging inspiration photos
PACKAGING DEVELOPMENT
- Packaging design for both the perfume bottle screen-printing or label and the secondary carton or box, created to cohesively convey your brand and attract your audience.
- Package copywriting to create the essence of your brand, from mysterious and sexy to light and flirty.
- A 3D exploration of what the packaging will look like from every angle, using your dielines and, if possible, the physical bottle and box.
- Up to 3 rounds of revision based on collaboration and feedback from you.
- Final print-ready designs for both the bottle and box.
Our perfume packaging design starts at $5000 and the process typically takes 4-6 weeks from onboarding to final delivery. We offer expedited services when possible. Contact us today to see if you qualify!
Perfume Product Design
Additionally, we can design unique perfume bottles that are elegant yet functional —composing every detail, from the color and shape to the texture to the weight in the hand. We hand-mix inks and dyes to create color gradients that elicit the passion, romance, and sensuality of the fragrance.
Our product developer will create a CAD drawing of your bottle and have it 3D printed in-house, then prepare files to send to the manufacturer. We’ll work closely with the manufacturer through the process, adjusting our designs as needed while they bring your bottle to life.
Customized Makeup Packaging Design
From eye-catching labels that dazzle and excite to unique custom-designed boxes, we can create an entire experience for your customer that establishes your brand’s quality and integrity. As an award-winning packaging design agency, we consider the 3D aspect of packaging, taking into account what your product looks like on a shelf, what your customer sees when they open the package, and the materials, size, and shape of your product.
Primary and
Secondary Designs
We provide customized makeup packaging design for both primary and secondary packaging—from the label on your eyebrow pencil to the box that holds it. With our customer designs, your brand image comes to life not just when your customer uses your product but from the moment they see the package on the shelf or the screen.
We’ll walk you through packaging design options, from screen printing directly on tubes and bottles to designing branded labels. We will also strategize about luxury packaging options, such as high-end materials or alternative packaging colors, and sustainable options including glass, biodegradable plastic, or vegetable dye inks.
Need something truly outside the box? Our printer partnerships allow us to bring innovative ideas to life.
We custom-designed these boxes—a lipstick box that forms the shape of a lip and an eye-shaped mascara box—for 20’s-inspired brand 42 Dubonnet.
Makeup Packaging
Design Cost
Our packaging design services start at $5000.
We believe in transparent pricing with no hidden fees—once we understand the scope of your project, we’ll create a detailed breakdown showing you exactly what the price will be and what is included.
BRAND IDENTITY DEVELOPMENT OPTIONS FOR EVERY PRODUCT LINE
Great brands don’t happen by accident. They’re strategically and cohesively created, with every element working together to tell your story and communicate your message. Your logo and packaging design shouldn’t be separate elements created with no vision in mind!
As a full service branding agency, we offer brand identity design to lay the foundation for the visual element of your brand. Our logos can include customized typography, unique icons and imagery, and eye-catching colors that evoke emotion in the audience. We can create this alongside your packaging, developing a strong brand image that inspires loyalty and resonates with customers.
BEFORE
AFTER
We can create this alongside your packaging, developing a strong brand image that inspires loyalty and resonates with customers.
Our other services include website design and copywriting, Amazon design and copywriting, and brand style guide creation, establishing your brand both visually and through the written word across all mediums.
Cosmetic Manufacturing
and Printing Guidance
Navigating the printing and manufacturing process can feel difficult. From understanding how to formulate your product to locating vendors who use ethical, sustainable, cruelty-free practices with minimum order quantities that meet your budget to selecting your primary and secondary packaging materials—there are many factors to consider.
You need vendors who provide printed samples, offer services within your budget, and can work within your timeline.
We’ve worked in the industry for more than a decade, and we understand the process, how to locate reliable vendors, and the questions you need to ask to vet and select your printers and manufacturers. Our Manufacturing Guide simplifies the process for you!
Beauty Industry Specialties
and Latest Trends
We provide customized makeup packaging design for both primary and secondary packaging—from the label on your eyebrow pencil to the box that holds it. With our customer designs, your brand image comes to life not just when your customer uses your product but from the moment they see the package on the shelf or the screen.
We’ll walk you through packaging design options, from screen printing directly on tubes and bottles to designing branded labels. We will also strategize about luxury packaging options, such as high-end materials or alternative packaging colors, and sustainable options including glass, biodegradable plastic, or vegetable dye inks.
DESIGNS FROM AN ACTUAL BEAUTY BRAND OWNER
Our founder, Lauren Casgren-Tindall, has been featured as a thought leader in publications such as Clutch, and uses her expertise to inspire and teach future leaders and entrepreneurs through the Miami Business Leaders Group, Entrepreneur Minds Academy, and Udemy.
She founded Launch My Beauty Product to guide cosmetic startups through the entire process from start to finish.
We don’t just design pretty packages—we can offer strategic assistance, guidance, and deep-rooted understanding of the industry.
Meet Our Cosmetic Package Designers and Copywriter
15 Years of Experience
LAUREN CASGREN-TINDALL
Principal
Lauren Casgren-Tindall is the founder of Crème de Mint and has been creating powerful, innovative designs over the past 15 years for companies such as Avon, Victoria’s Secret, Bliss, and HauteHouse Brands. She also launched and ran thriving makeup brand 42 Dubonnet before ultimately selling the business to focus on designing.
Emilce Borz
Art Director
Emilce Borz Emi is a passionate art director with over 15 years of experience in branding and packaging, working with beauty companies including Avon, Coty, Estée Lauder, Image Skincare, Subtl Beauty, and Beauty Stat.
JULIANA TIPTON
Senior Designer
Juliana is a multi-faceted graphic designer with over five years of experience in print, packaging, and digital design, working with companies such as Kopari Beauty and Skin Sauvage.
SHASTA NORRIS
Project Manager / Senior Designer
Shasta is a detail-oriented graphic designer with over 10 years of experience in packaging, product development, and marketing for consumer packaged goods—her clients include CVS beauty brand Balans Labs, Megan & Co., and Truesse.
Cassie Henderson Nguyen
Copywriter
Cassie Henderson Nguyen is a copywriter specializing in sales and branding with over six years of experience working with clients including Skin Sauvage, Truesse, and CTRL Cosmetics.
