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Email Marketing vs Social Media: Which is the Better Investment for Your Business?

There’s a great debate when it comes to marketing: email marketing vs. social media marketing. In the world of viral videos, widespread tweets, and sharing posts, it’s easy to think you need to sink your marketing money into social media.  After all, social media seems like the best strategy—with a wide[…]
Woman working on laptop and iPhone in office with coffee in the background and reading glasses.

How to Know If You Are Creating an Effective Email Marketing Strategy for Your Product Business

Email marketing can help your product business grow, expand its reach, and generate more revenue—but how do you know your email marketing strategy is effective? It all comes down to email marketing metrics!  We don’t just live in a world where email marketing continues to be the strongest marketing channel for your[…]
Opened laptop on top of table with a small plant and coffee cup beside it.

Email Marketing for Miami Businesses: How You’re Losing Money if You Aren’t Using Automated Email Flows

We’ve seen email marketing trends in Miami shift over the last few years. Recently, automated email flows have gained momentum. More small business owners than ever are turning to automated flows for their email marketing, and it’s paying off.  According to Omnisend, 29% of email purchases came from automated emails in[…]
Business woman texting and checking emails on iPhone with an analytics report on table.

From a Florida Email Marketing Agency: Why Email Should Be Your First Strategy

Many businesses in Florida are asking whether email marketing or social media is a stronger strategy. In the world of social media, many business owners neglect the most powerful marketing tool they have at their disposal—email marketing.  But neglecting your email list could be a big mistake. Not only is email[…]
How to brand yourself as an expert using video? Woman with red hair is looking confident

How to brand yourself as an expert using video?

Branding yourself as an expert can be a challenging task, especially in today’s competitive marketplace. There many ways you can brand yourself to stand out such as creating a book, sharing your point of view in your blog posts and creating video content on youtube. In this post we are going[…]
Woman shopping on Cyber Monday with credit card and wallet in hand.

An Email Marketing Agency in Miami Shares 8 Tips for Black Friday and Cyber Monday

An Email Marketing Agency in Miami Shares 8 Tips for Black Friday and Cyber Monday As an email marketing agency in Miami, we’re determined to help businesses create savvy email plans. That’s never more important than around Black Friday! Email marketing is always important, but having an effective Black Friday and[…]
Graphic Design for Megan & Co

A Mini-Billboard for Your Product: Why Packaging is Important and How to Harness Its Power

Why is packaging design important? How do you create compelling packaging design? What makes a packaging design good anyway?  If you’re launching a product business, you’ve probably asked yourself one of those questions. You know you need quality packaging, but what makes a good design? And is it worth the money? […]
Small business bars of soap lined up in diagonal rows, showcasing up close shots of pastel pink and green retail packaging design boxes.

Retail Packaging for a Small Business: How to Prepare Professional Packaging that Sells

Navigating retail packaging for a small business can be tricky. How do you know your packaging looks professional? Will retailers and wholesalers respond to your designs? Does your packaging show that your product can sell successfully?  Your packaging can make the difference between securing retailers or being passed over for other[…]
Woman pouring a dark alcohol into a glass with other liquor brands in the background.

How to Start a Liquor Brand (Even if You Don’t Own a Distillery)

Updated on September 30, 2024 Have you ever wondered if starting your own liquor brand is possible?  The spirits industry is thriving, growing in revenue year after year. From liquor to ready-to-drink cocktails, millennials and Gen X prefer spirits over beer and wine.  There’s plenty of money to be made in the[…]
Alkaline Herb Shop website mockup featuring different views of their site homepage on an iPad, iMac and iPhone.

Redesigning Your Business Website: When to Do It and How to Do It Right

If you’ve noticed a drop in traffic or a lack of engagement, you might be wondering if redesigning your business website is right for you.  Rebranding and redesigning should always be a careful consideration. You want to make sure that you’re redesigning your website for the right reasons.  You also want[…]