Dream Angels: Graceful Designs for a Heavenly Brand
The Dream Angels fragrance line by Victoria’s Secret is a line of feminine scents. As part of the design team, I managed the product design and custom gift box packaging. I also collaborated on the revamp and update of the cap design on the original bottle.
and Custom Gift Box Set
We wanted the packaging to be elegant, simple, and eye-catching. I designed minimalistic boxes in angelic, pastel colors—baby blue, pale pink, and muted yellow. A metallic gold band around the edge of the box added a touch of grace and sophistication, symbolic of an angel’s halo. The vertical, centered, white logo popped and drew the eye. A thin celestial icon reflected the divine theme.
We created the “dream” and “angels” pillows to symbolize peace and serenity and updated the original milky white heart-shaped cap to a modern, sophisticated simple, clear, round cap.
Custom Gift Box Packaging
For a fall promotion, we designed this custom gift box packaging—the burgundy box was draped with a leather tie and two fall leaves. A chic handbag in classic grey with a pop of fall leaves in cream, beige, orange, and, black added a practical but posh element. The stylish cosmetic bag was also adorned with fall leaves.
For this custom gift box packaging, we designed four reusable, fabric-covered boxes with bold blossom imagery in mauve, purple, and orange. The included handbag is made from the same fabric as the reusable boxes. The fabric is enticing, romantic, and trendy.
The package design and gift bag designs contributed to a long-standing successful line for Victoria’s Secret. The designs elevated and modernized the line, incorporating new styles and an updated look.