![Victoria's Secret Dream Angels packaging design set with fragrance boxes and bottles in pastel colors.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-3.jpg)
![Victoria's Secret Dream Angels packaging design set with fragrance boxes and bottles in pastel colors.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-1.jpg)
Dream Angels: Graceful Designs for a Heavenly Brand
Victoria's Secret
- Package design
- Gift set design
THE PROJECT:
Product Packaging
and Custom Gift Box Set
Package Design
![Victoria's Secret Dream Angels packaging design set with fragrance boxes and bottles in pastel colors.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-2.jpg)
![Victoria's Secret Dream Angels packaging design set with fragrance boxes and bottles in pastel colors.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-3.jpg)
We wanted the packaging to be elegant, simple, and eye-catching. I designed minimalistic boxes in angelic, pastel colors—baby blue, pale pink, and muted yellow. A metallic gold band around the edge of the box added a touch of grace and sophistication, symbolic of an angel’s halo. The vertical, centered, white logo popped and drew the eye. A thin celestial icon reflected the divine theme.
![Victoria's Secret Dream Angels packaging design set with fragrance boxes, bottles, and powder box in soft yellow and white.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-8-1.jpg)
We created the “dream” and “angels” pillows to symbolize peace and serenity and updated the original milky white heart-shaped cap to a modern, sophisticated simple, clear, round cap.
Custom Gift Box Packaging
![Custom gift box packaging for Victoria's Secret Dream Angels Fall promotion with fragrances, boxes, leather pouch, and handbag in earth tones.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-4.jpg)
![Custom gift box packaging for Victoria's Secret Dream Angels Fall promotion with fragrances, boxes, leather pouch, and handbag in earth tones.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-5.jpg)
For a fall promotion, we designed this custom gift box packaging design—the burgundy box was draped with a leather tie and two fall leaves. A chic handbag in classic grey with a pop of fall leaves in cream, beige, orange, and, black added a practical but posh element. The stylish cosmetic bag was also adorned with fall leaves.
![Custom gift box packaging for Victoria's Secret Dream Angels Fall promotion including fragrance bottles, boxes, and handbag with mauvey floral designs.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-6.jpg)
![Custom gift box packaging for Victoria's Secret Dream Angels Fall promotion including fragrance bottles, boxes, and handbag with mauvey floral designs.](https://cremedemint.com/wp-content/uploads/2023/02/victorias-secret-dream-angels-package-design-beauty-cosmetics-packaging-new-york-ny-7.jpg)
For this custom gift box packaging, we designed four reusable, fabric-covered boxes with bold blossom imagery in mauve, purple, and orange. The included handbag is made from the same fabric as the reusable boxes. The fabric is enticing, romantic, and trendy.
The results
The package design and gift bag designs contributed to a long-standing successful line for Victoria’s Secret. The designs elevated and modernized the line, incorporating new styles and an updated look.
Are you looking for a chic beauty packaging design company to elevate and modernize your product? Contact us today.