Q3 robotics
Energetic Designs for a Cutting-Edge Inventory Technology
PROJECT INFO
PROJECT INFO
Creative Deliverables
- Logo design
- Brand presentation
- Website design
- Business cards
- Stickers
The Challenge:
Logo and Web Design for a Robotics Technology Company
THE PROJECT:
brand identity & logo
We wanted the logo to reflect the tech-savvy center of the brand. Thus, the logo is designed to look like a droid and evoke a technical feel. It also looks professional, indicating that Quartile 3 is an experienced industrial robotics brand that can be trusted. In addition, the “3” is reminiscent of a socket, contributing to the robotic theme.
The neutral navy blue invokes trust, while the pop of bright orange adds an exciting, modern touch. Then, we modified the Primal Regular font for the typeface of “quartile,” to add unique personality and a nod to the science and technology behind the brand. Finally, the clean, smooth Titillium Regular of “robotics” balances out the look.
website design
We designed a sleek website to align with the tech focus of the brand, incorporating images of circuits, droids, and computers.
Quartile 3’s target audience was business owners and managers, not technical aficionados. Consequently, the website had to communicate the service in a way that they could easily understand. We provided simplified explanations on the website, with visuals and infographics that broke down the process in a digestible way.
brand
presentation
To communicate our vision for the brand and our inspiration for the designs, we created a brand presentation for Quartile 3. The presentation included imagery that tied into the brand, our inspiration, the color story that highlighted the “why” behind the brand colors, the font, the logo concepts, the patterns and visual elements that aligned with the brand’s identity, and mockups of print collateral.
This presentation provided a visual direction for the brand and allowed the founders to understand the elements and how they would come together to establish the essence of the brand.
print design
We also created a compelling and intriguing business card design that aligned with the branding and ensured that the brand stayed memorable. As an added touch to help promote the brand, we designed stickers to leave at meetings—another way to stand out and get noticed.
