OPTICANN

Medical-Inspired Designs for a Pharmaceutical Grade CBD Company

Opticann is a company dedicated to providing pharmaceutical grade CBD products based on science and research. They needed designs for their hemp company that reflected what set them apart—scientific backing and data-driven development. Their products include CBD capsules, creams, and oils designed to help people who suffer from chronic conditions manage their pain. The company’s products merge cannabis medicine with modern medicine, based on scientific backing and data-driven development.

Along with a new logo design for the medical hemp brand, the company also needed package design for their sub-brand, ArthroCBD—medicinal CBD products designed to relieve pain from arthritis.

PROJECT INFO​
BRAND/CLIENT
INDUSTRY
Cannabis & CBD
LOCATION
Boulder, Colorado
DESIGNED BY  
Crème de Mint
PROJECT INFO​
BRAND/CLIENT
DESIGNED BY  
Crème de Mint
INDUSTRY
Cannabis & CBD
LOCATION
Boulder, Colorado
EXPERTISE PROVIDED
Creative Deliverables

THE PROJECT:
Medical-Inspired Designs for a
Pharmaceutical Grade CBD Company

Opticann color palette showcasing primary and secondary color options and inspiration photos.

We envisioned a scientific icon that represented the expertise and research behind the products, and established the brand as a trustworthy source for pain management. We designed a mood board that highlighted our visual inspiration, our research, and the color palette we chose, and communicated the concept to the founders of the company. 

LOGO CONCEPTS

Opticann pharmaceutical grade CBD logo concept with dark blue font and “O” icon symbolizing flexibility and athleticism.
Opticann pharmaceutical grade CBD logo concept with dark blue font and “O” icon with abstract person symbolizing healthy movement.
Opticann pharmaceutical grade CBD logo concept with dark blue font and “O” icon made of dots symbolizing ease of movement.

The original logo looked clean and professional, but it didn’t communicate the benefits of the products or the brand’s commitment to scientifically-backed alternative healing solutions. 

We created several concepts for the logo design: a science-driven direction using icons such as serotonin molecules to highlight the relationship between science and medicine, an abstract concept that evoked safety and health, a healthy movement icon that represented ease, flow, and flexibility, and a clinical, modern design that communicated trustworthiness.

Logo Design

OptiCann original logo design with "Opti" in blue and "Cann" in black font next to a medicinal symbol.
OptiCann original logo design with "Opti" in blue and "Cann" in black font next to a medicinal symbol.

BEFORE

Opticann final logo design for pharmaceutical grade CBD with dark blue font and “O” icon symbolizing flexibility and athleticism.

AFTER

Through collaboration with the founders of the brand, we ultimately decided on the healthy movement direction, refining the logo to create an eye-catching design that represented the freedom and agility of a life without pain. The “O” icon symbolizes flexibility and athleticism. The brand colors of deep blue with pale blue accents evokes trustworthiness and reliability. For the typography, we selected Keller Sans, a strong sans serif that feels medicinal but modern.

Brand
Presentation

Opticann presentation deck for CVS communicating their research, background, and benefits.

We also designed a presentation deck for the brand to present to CVS that communicated their research, background, and benefits. The presentation established a professional feel and positioned the brand as experts in the medicinal CBD industry.

The results

The new logo design aligned with the vision the founders had for Opticann—a reliable, customer-centric, scientifically-backed pain solution. It appealed to the target audience, chronic pain sufferers, communicating the benefits of the product and encouraging trust in the brand.