The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure


Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst of these was the […]

Top 7 Tips to Protect Your Brand from Counterfeiting


What You Need to Know About Protecting Your Brand from Counterfeiting Counterfeiting has become a widespread issue for brands, particularly luxury brands, as it results in billions of dollars in lost revenue ever year. And with the skyrocketing popularity of social media in recent years, this problem has only continued to worsen as counterfeiters find […]

Are you doing these 12 things for your online brand?


If you have a food, beverage, or cosmetic product that you want to begin selling online or maybe you are already selling your product online, this checklist will ensure you are reaching your ideal customers.   The Design 1. The Outer Packaging is the Salesperson The outer packaging is essentially the salesperson for your actual […]

Forbes article “Everything You Know About Branding Is Wrong”

Design matters and it’s not necessarily in a way that you think. The truth is that a brand is about a gut feeling we have about a company. “This happens when everything connects through design—from virtual environments like websites to built environments like office spaces—and it all starts with an understanding of why a company […]

52 North Branding & Packaging

I love the bold, edgy, graphic branding that was created for London’s bar and restaurant 52 North. Designed by 44 Hill, the energetic graphics of 52 North jump off their interior walls and into their product packaging. The design gives an authentic letterpress impressive with a modern edge. Appropriately named for London’s location along the […]