Cologne Packaging Design: Avon Ironman fragrance bottle packaging design with black and neon yellow color palette and grip on the side of the bottle.
Cologne Packaging Design: Avon Ironman fragrance bottle packaging design with black and neon yellow color palette and grip on the side of the bottle.
Ironman by Avon

Designs that Laid the Foundation for a Longstanding Brand

Avon launched a new fragrance line in 2008—Ironman. The line drew inspiration from the Ironman Triathlon, a long-distance race including swimming, cycling, and a marathon run. As a matter of fact, the Ironman is one of the most strenuous one-day sporting events in the world. Ironman by Avon is a woody, spicy fragrance for men. The line was created to reflect the intensity, strength, and endurance of the triathlon—a scent for the sporty, athletic man. I managed the cologne packaging design and product design for the men’s cologne, determined to capture those elements.

PROJECT INFO​
BRAND/CLIENT
Ironman/Avon
INDUSTRY
Beauty & Cosmetics
LOCATION
Lauren Casgren-Tindall & Avon Design Team
DESIGNED BY  
New York City, New York
PROJECT INFO​
BRAND/CLIENT
Ironman/Avon
DESIGNED BY  
Lauren Casgren-Tindall & Avon Design Team
INDUSTRY
Beauty & Cosmetics
LOCATION
New York City, New York
EXPERTISE PROVIDED
Creative Deliverables

The Project:
Men’s Cologne Packaging
Design for Ironman

Avon Ironman fragrance bottle packaging design with black and neon yellow color palette and grip on the side of the bottle.

In the first place, I wanted to use running, swimming, and bike visuals as symbols of athleticism that would pique curiosity and share what the brand was about.

For example, the black and bold green color palette represents strength and stamina. Sleek yet sporty designs tell a story of a man who can tackle a challenge and command attention. 

The grip on the side of the bottle also adds a unique textured element and creates a sense of power as you hold it. 

The results

The cologne packaging design and bottle design laid the foundation for a successful launch. Matt Miller, Ironman competitor, became the face of the brand. As a result, the Ironman brand became a well-established Avon line, with a release of two more scents in 2011 and 2012, continuing with the same theme of the cologne packaging design and bottle design from the original fragrance. 

Great aesthetic, highly creative packaging – always delivers and is a pleasure to work with.

— Patricia Demnisky-Green, Director of Global Package Design, Avon Products