Designing Sleek Packaging for an Authentic Spanish Cuisine Home Delivery
Logo and Packaging Design for a Fresh Food Delivery Company
Ibérico Club is a Florida-based company that provides authentic Spanish food directly to consumers across the United States. They decided to expand their offerings with the launch of Paella Valenciana: “made to order” by an award-winning Spanish Maestro Arrocero. The company then prepared the food traditionally in their Miami kitchen before shipping directly to the customer’s door. To help get the word out, they called upon Crème de Mint to design a new logo and packaging for their new fresh food delivery service. The packaging designs needed to capture an air of authenticity and tradition while aligning with the sophisticated Ibérico brand. They also needed to be economical and practical to print and produce.
Brand Identity and Logo
To begin with, we wanted the designs to be artisanal but simple, showcasing the company’s commitment to quality food. We also wanted a retro style that evoked tradition and trustworthiness. To that end, we helped the client explore the possibilities for Paella Valenciana’s branding and packaging with a presentation that showcased various design concepts, including colors, fonts, and imagery.
The logo design is reminiscent of a chalkboard you would see posted outside a restaurant in Spain. We also used Hanley Sans and Hanley Script typefaces, vintage-inspired fonts that created visual appeal and reinforced the chalkboard concept.
As part of the Ibérico Club brand, we also created the Tapas Academy logo. Tapas Academy teaches their students how to prepare tapas like a pro through video recipes, how-tos, and tips.
We wanted the logo to feel fun but polished.
For home delivery food services, the packaging is important. Certainly, customers want to feel like they are part of an exclusive, classy experience as they open the ingredients and prepare to cook. We used mixed materials to cultivate a sophisticated, enticing, and high-end feel, indicative of the quality of the brand and ingredients.
The packaging is also designed to pop online, utilizing strong contrasting white on black and bold typefaces that emphasize a fresh, hand-crafted approach.