Award-Winning Package Design for an Exotic Juice Company
Core 77 Design Award
GD USA Winner
- Brand identity
- Business Cards
- Print ad
- Label design
- Print ready artwork mechanicals
Organic Juice Packaging for
an Exotic Juice Company
Farafina wanted the juice to be sold in stores known for natural and organic food brands—Whole Foods, Trader Joe’s, Wegmans, and Yes! Organic. So, they needed packaging, tagline, and a logo design that would capture the attention of health-conscious consumers, highlight what distinguishes them from other juice brands, and communicate the quality and nutritional impact of their products.
Logo, and Tagline
We wanted our designs to reflect the energy, both of the brand itself and the energy the customer gets from consuming quality, whole, nutritional fruit juices.
The vibrant, hand-drawn, rustic illustrations communicate the juice’s freshness.
At the same time, each illustration highlights the main fruit in the juice. The clear labels are symbolic of the company’s transparency while also allowing the consumer to see the appetizing colors of the juice inside.
In addition, we incorporated more lively, zestful handwritten typography into the packaging—Trash Hand for the secondary tagline “Drink Exotic” (a nod to the unique African fruit base).
Crème de Mint’s designs reflected what made Farafina different from other juice options and gave the brand its own distinct brand image and identity. As a result, the packaging design won the 2018 American Package Design award from Graphic Design USA and received the runner-up packaging award from the 2018 Core77 Design Awards.