Farafina organic Juice packaging bottle designs with vibrant, hand drawn, rustic illustrations of the main fruit in each juice.
Farafina organic juice packaging bottle designs with vibrant, hand drawn, rustic illustrations of the main fruit in each juice.
FARAFINA
Award-Winning Package Design for an Exotic Juice Company
FARAFINA

Award-Winning Package Design for an Exotic Juice Company

Farafina is a juice company that incorporates ginger and African fruits into their products. In fact, the brand name Farafina means world, and the company is committed to producing unique, high-quality juices, weaving exotic flavors into their delicious beverages. The organic juice company looked to Crème de Mint’s expertise for new branding and packaging design.
PROJECT INFO​
BRAND/CLIENT
Farafina
INDUSTRY
Food & Beverage
LOCATION
Washington, D.C.
DESIGNED BY  
Crème de Mint
PROJECT INFO
BRAND/CLIENT
Farafina
DESIGNED BY  
Crème de Mint
INDUSTRY
Food & Beverage
LOCATION
Washington, DC
EXPERTISE PROVIDED
Visit our logos and branding expertise page
Logos &
Branding
Visit our print design expertise page
Print
Design
Visit our package design expertise page
Packaging
Design
AWARDS
graphic design awards

Core 77 Design Award

PACKAGING DESIGN

GD USA Winner

PACKAGING DESIGN

Creative Deliverables
  • Brand identity
  • Tagline
  • Business Cards
  • Print ad
  • Label design
  • Print ready artwork mechanicals

Organic Juice Packaging for
an Exotic Juice Company 

Farafina wanted the juice to be sold in stores known for natural and organic food brands—Whole Foods, Trader Joe’s, Wegmans, and Yes! Organic. So, they needed packaging, tagline, and a logo design that would capture the attention of health-conscious consumers, highlight what distinguishes them from other juice brands, and communicate the quality and nutritional impact of their products. 

Brand Identity,
Logo, and Tagline

Farafina Juice logo design, a bold yellow square element behind brand name in white and the tagline “kick of ginger.”

We wanted our designs to reflect the energy, both of the brand itself and the energy the customer gets from consuming quality, whole, nutritional fruit juices.

Package Design

Farafina organic juice packaging bottles in ice featuring vibrant, hand drawn, rustic illustrations of the main fruit in each juice.

The vibrant, hand-drawn, rustic illustrations communicate the juice’s freshness.

At the same time, each illustration highlights the main fruit in the juice. The clear labels are symbolic of the company’s transparency while also allowing the consumer to see the appetizing colors of the juice inside.

In addition, we incorporated more lively, zestful handwritten typography into the packaging—Trash Hand for the secondary tagline “Drink Exotic” (a nod to the unique African fruit base).

The Results

Crème de Mint’s designs reflected what made Farafina different from other juice options and gave the brand its own distinct brand image and identity. As a result, the packaging design won the 2018 American Package Design award from Graphic Design USA and received the runner-up packaging award from the 2018 Core77 Design Awards.

More Like This

Tagged