Dr. Carol DVM pet product labels for wellness supplement next to sleeping gray and white puppy.
Dr. Carol DVM

Reflecting Vet Expertise in a Pet Supplement Brand

Dr. Carol DVM Dog & Cat Formula offers traditional and natural therapies to help pets live long and healthy lives. They hired Crème de Mint, a visionary branding agency, to take their pet product labels to the next level. The brand ⁠was founded by an integrative veterinarian, specializing in a holistic approach to pet health. The founder sold the brand in her office, but wanted to expand into retail to spread her reach and share the benefits of her products with more pet owners around the country. 

PROJECT INFO​
BRAND/CLIENT
INDUSTRY
Herbs & Supplements
LOCATION
Cleveland, Ohio
DESIGNED BY  
Crème de Mint
PROJECT INFO​
BRAND/CLIENT
DESIGNED BY  
Crème de Mint
INDUSTRY
Herbs & Supplements
LOCATION
Cleveland, Ohio
EXPERTISE PROVIDED
Creative Deliverables

THE PROJECT:
Brand Identity and Logo

BEFORE

AFTER

Dr. Carol DVM clinical but friendly primary brand logo design in black and blue with paw icon.

The brand needed new labels for its supplements that inspired trust and established it as a professional authority while appealing to pet owners and their love for their animals.

We wanted the logo to be clinical but friendly—something that showed Dr. Carol’s expertise and authority but had a gentle quality to appeal to pet owners. We added the paw to emphasize the brand’s commitment to putting pets first. For the logo typeface, we picked Avenir Book, a clean and minimalistic sans serif font that inspired trust and reflected authenticity. The brand color palette is black, blue, and white, representing professionalism, knowledge, and reliability. 

BEFORE

Dr. Carol DVM clinical but friendly logo design for pet supplement product labels before redesign.
Dr. Carol DVM clinical but friendly logo design for pet supplement product labels before redesign.

AFTER

Dr. Carol DVM clinical but friendly logo design for pet supplement product labels in black and blue with paw icon.

We also created the logo for the company’s sub-brand, PAAWS line—a supplement line to promote youthful energy and longevity. This was the brand’s most popular line, and we wanted to align the logo and label with the new branding direction. 

The original logo felt too cluttered and casual. She needed a logo that maintained the warmth and personality while feeling more clean and professional. 

To accompany the Avenir Book typeface of the primary logo, we incorporated Franklin Gothic and PT Sans Narrow, clean fonts that added visual interest while staying true to the brand vision.

Package Design

Dr. Carol pet product labels supplement bottle design showcased next to puppy against white background.

Our goal for the labels was to promote a medicinal feel while still maintaining warmth and approachability. We wanted pet owners to get excited about the possibilities the brand created for their pets. 

The original pet product labels were busy and disjointed. They didn’t align with the professional feeling

We created sleek, cohesive pet product labels that felt more sophisticated. Instead of busy color gradients, we chose a wide palette of colors, each one pairing with an important healthcare essential for pets. The colors include peaches, oranges, pinks, purples, teals, greens, and grays, inspired by nature.

BEFORE

AFTER

Dr. Carol DVM friendly pet icons.
To add a lighthearted twist that pet lovers would appreciate, we replaced the images with friendly dog and cat icons—simple but showing that same love for animals.

BEFORE

Dr. Carol DVM PAAWS pet product labels in black, white, and blue with friendly dog icons.

AFTER

The results

Crème de Mint’s designs reflected the brand’s experience and expertise. We created a cohesive brand image and helped the brand highlight their commitment to helping pets everywhere. Pet owners could feel confident with their purchases, knowing their pets could live better, healthier, and happier lives.

Are you looking for a collaborative branding agency to create your eye-catching brand image? Contact us today.

Dr. Carol DVM pet product labels for advanced wellness supplement next to white dog with pointy ears.

WOW, working with Lauren has been amazing! Lauren and her staff took our rebranding campaign to the next level and made our labels look like rock stars. We looked for months for the right company to meet our budget and design goals and after working with Lauren I am happy to say that they nailed it! Having interviewed more than a dozen other companies I could not be more thrilled to have been recommended to Crème de Mint.

— Mike Shanker, Dr Carol DVM